Associate Creative Director

Alanna is a determined and motivated individual dedicated to going above and beyond in every aspect of her life. Alanna joined the InnoVision team as a recent graduate from the University of California Berkeley, where she earned a Bachelor’s Degree in Anthropology in just three short years, graduating with High Distinction for her GPA and extracurricular involvement. From day one, she has shown incredible ambition, intelligence and strategic thinking that has allowed her to grow with the company through many positions at a rapid rate, blazing a path to Associate Creative Director.

As Associate Creative Director, Alanna plays an instrumental role on many of InnoVision’s key accounts including Valley View Casino & Hotel, Unicorn Jewelry & Watch Boutique, the San Diego Gulls, Massage Envy, Grossmont Center and more. For each client she works with, Alanna shows a willingness to challenge the expected, offer a great brand experience and consistently over-deliver on every promise. This drive to succeed has made her a key part of each account she works on, providing day-to-day creative direction, account management, copywriting, brand development, public relations efforts and more.

One of Alanna’s key strengths is her ability to familiarize herself with any brand and their target demographic to create content that not only speaks directly to the consumer, but does so in the brand’s voice. With originality and a strategy behind everything she does, she has further honed these skills through developing copy for websites constructed by InnoVision, radio and television spots, print advertisements, product packaging and virtually all other traditional advertising mediums.

Alanna has also been integral to the establishment and growth of new business in a wide array of industries. In particular, she has been involved from the beginning in the brand development and definition stages of many new companies just building the foundation for their growth through product, brand identity and story development.

Overall, Alanna’s dedication to InnoVision’s brand vision, fostered by her hunger to grow, learn and teach, and backed by an inspiring personal brand have made her a core part of the team and fundamental part of the executive staff.