RIC MILITI

CEO / Executive Creative Director

For over 35 years, Ric Militi has fearlessly embraced every aspect of the marketing world, working with iconic brands including Pennzoil, Corona, Neutrogena, Kahlua, Nissan, the Rio Hotel & Casino, Harrah’s, DreamWorks/SKG, Merv Griffin Hotels, Universal CityWalk, Disney Collectibles, the Academy of Motion Picture Arts & Sciences, Valvoline, Crystal Cruises and many more.

Ric’s successful career in marketing began in his early twenties when he concepted, developed and launched one of the nation’s largest transportation providers for the entertainment industry – Galpin Studio Rentals, still in existence today. Taking what he learned and the connections he made, Ric opened his first agency, the Ad Group, in 1990. The agency specialized in serving the entertainment industry and was eventually bought by Eisaman, Johns & Laws (EJL) Advertising.

In 2000 when EJL was sold, Ric then worked as an independent marketing consultant until 2004 when he was recruited to help with the marketing of newly-launched Valley View Casino. Ric was intrigued to learn the casino business from the inside-out and soon became VP of Marketing at Valley View Casino. Under his marketing leadership, the casino became one of the biggest casino success stories in the US. During Ric’s tenure as VP of Marketing, visits increased by 400% and the casino went from being virtually unknown to being #3 in San Diego County, the country’s most competitive Indian gaming county, and #1 in North County San Diego.

Ric found himself being regularly approached by peers and colleagues suggesting he return to his agency roots so he could work with multiple clients in a variety of industries. Now armed with an understanding of marketing from both the in-house and agency sides, Ric wanted to open an agency that would provide much more than the typical or traditional advertising agency and that could live up to every promise and surpass the clients’ expectations. With the tremendous support of Valley View Casino & Hotel, he was able to open InnoVision Marketing Group, retaining Valley View as his flagship client, in February of 2012.

Ric and his team at InnoVision are committed to providing results that exceed expectations. Modeling itself after a New York agency in style, scope and intensity, InnoVision is the country’s only anti-agency®, defined by its unique culture of free-flowing ideas, transparency and positivity. Ric and his team’s personal interest in each client’s success combined with a hands-on, sales-oriented approach has garnered huge results. InnoVision’s first two years in business have seen year-over-year sales growth for every client, increased media budgets, the acquisition of over a dozen accounts and expansion of the team from five to almost 30.

As InnoVision flourishes, the team is also passionate about giving back to the community, providing pro bono services to Fresh Start Surgical Gifts, a nonprofit that performs free reconstructive surgery for underprivileged children in need. Ric is a member of the Fresh Start Board of Directors and also personally donates his time speaking to universities throughout Southern California, conducting seminars and providing career guidance. Always striving for increased results and client satisfaction, Ric has plans to aggressively continue the growth of InnoVision as the anti-agency® that services clients on a national level.

Looking to grow its core competencies and capabilities further, Ric recently launched Pretzel Logic Productions, a full-service video film production company led by an Emmy Award-winning team, as a sister company to InnoVision. Most recently, Ric founded Crazy Raccoons, a technology think tank designed to create simple tech solutions to real-world problems. The tech company recently launched its first product, Zip – The Question Answer App, an app that settles arguments and resolves subjective questions by consensus from other users.

As CEO of all three businesses, Ric believes the synergy they create provides a powerful business solution for any client; and by having a clear vision, fostering a positive culture, operating fearlessly and maintaining an intense passion, a foundation is built to support solid and continued growth.