A Deeper Dive into Public Relations
What, exactly, is Public Relations?
The perception a consumer has of your business can either lead them to or drive them away from your services. In today’s media, conversation and reputation is everything. If you don’t have excellent representation, it’ll be difficult for your company to gain exposure and new clients. Maintaining that strong brand image and message plus also generating buzz around your company is just some of what PR entails. Public relations really focuses on maintaining the reputation associated with the company’s brand.
The type of strategy this requires depends completely on your business. It comes down to who you’re trying to reach and finding the right approach to sell your strategy and build your brand to gain exposure. The platforms to do this through include digital, TV, radio or traditional publications, and are always changing in today’s world.
Whether you’re launching a new product or just hit a milestone, it’s important to, spread the word. When it comes to PR & digital content, it’s all about finding the right angle, the right people and the right time to pitch your content. This type of pitching leads to more exposure, which causes more people to talk about your brand. Essentially, the more people are talking about you in a positive way, the better.
Going “viral” is another term you may hear a lot with social media’s increasing influence in our lives, but at the end of the day the original viral content was newsworthy and blasted out on TV stations or in magazines across the globe. Approaching organic social media the way you approach building a solid, newsworthy, PR launch or campaign can be a helpful mindset for those more familiar with the traditional pitching methods that are tried and true for broadcast media. If it’s not newsworthy, it’s not sharable and definitely not “viral.” A video, image, or event going viral can be considered really good (or bad) PR in today’s Instagrammable world. Because for something to go viral, it means that millions of people saw your message/company etc. all on its own because it was something they wanted to read or talk about. So put tidbits of info out into the world that you too find sharable and don’t be surprised when you see people generate the buzz all on their own.
Reasons Why You Must Have PR
It’s important to consider public relations in your business model to make sure your brand image and message are being portrayed the way you want them to be perceived, while generating buzz about you. This is key to maintaining a great brand and staying relevant and up to date with the current times and staying top of mind to your customers. Questions about how to do this effectively? Contact us to learn more about our public relations department and specialties!