3 Marketing Essentials for Running a Successful Business
It doesn’t matter what category of business your company falls under; every successful establishment uses marketing tools to effectively operate and thrive. You may have an amazing company with qualified employees who carry an array of different skills and capabilities, however, without proactive marketing, nobody will know how incredible your company truly is.
Create an Impressive Website
While it’s certainly possible for a prospective client to see your company on the street, walk in, and strike up a partnership, it isn’t the most probable situation. As we’re living in the cyber age, most people tend to conduct online research on a business before they even think about walking through the company’s doors. Through this research process, one of the first places people end up is on a company’s website. Since a website is usually the first representation of a company that a person sees, you want to make sure you leave a great first impression.
We want to share some helpful tips that you can use when deciding the structure of your website and contemplating what to add and leave off. First, you absolutely need to post your company’s capabilities and what you can do for your clients. You can enhance this section by including previous work that showcases your skills and strengths. Next, you want to humanize your website. Humans naturally have short attention spans that are only getting shorter, so it’s hard for people to read a ton of text and not match a face to the content. Be proud of the team you’ve assembled and show them off in a “Meet Our Team” section on your website. Lastly, ensure that users can navigate easily around your site. A person doesn’t want to stay on a busy, disorganized, and confusing website, so be sure to spend ample time on your site to confirm high-quality presentation and a user-friendly experience.
Social Media is Your Best Friend
Once someone has visited your fabulous website that has sparked intrigue, they may venture on to your social media platforms. Potential clients want to see your company in action and confirm if your actions really support all of the lovely promises you make on your website. Social media is also a way to connect with the public, educate them on your business and convince them that your company is the one to choose over all other competitors. It’s important to clearly communicate your point of difference so that people fully understand what makes your company unique over all the others. The beautiful thing about social media is that it has far reach and just one post can resonate with several people instantly. In order to gain a following that cares about your business, you must post regularly with relevant content. With that being said, you don’t want to just spam platforms with content, you want to stay relevant and be strategic by posting entertaining content that is captivating, yet informative. Once you master social media, you’ll see just how powerful it is and how much it can help your company flourish.
Build an Email List
Networking is important to every business, and an email marketing list is the perfect way to keep people updated and informed about your company. Email blasts can be very effective in gaining new clients, as well as retaining partners. Similar to social media, you need to be strategic with email blasts in terms of content and how often you send them. Less is more when it comes to email blasts. You want to avoid people clicking the feared “unsubscribe” link at the bottom of your email. A visually pleasing email filled with exciting content is bound to entice people on your email list to hit the “forward” or “read more” button. Emails are a great tool in connecting with people and getting your company voice out in the world. The more exposure your company can get, the better!
Contact us to learn more marketing essentials that will help boost your business to be the best it can be.