5 Reasons to Set Up a Facebook Business Page Right Now

You may have asked yourself, “Why have a Facebook business page?” What’s the real importance there? Well, in short, your digital presence is arguably more important now than ever. As more people are working remotely or doing hybrid work, people are online more and relying on information they find on the internet. Because of this, it’s vital you maximize your digital presence. A Facebook business page is a great way to do this, making ample information about your company and product available online helping your business to stand out. Need a little more detail? Here are five reasons why you should set up a Facebook business page right now.

1. It’s a Platform Customers Are Already Using

It’s important to reach your potential customers on platforms where they’re already spending time. Rather than users having to search the internet for you or your product, you want to meet them where they’re already at. By having a Facebook business page set up, you can do just this. The content you share will show up in your followers’ feeds, and they won’t have to do anything extra to see it. 

A Facebook business page also provides you with an opportunity to share a variety of content, helping you to reach more customers on their level. Helpful info about your products or services, updates about special events, and brand images will help you meet many users’ needs.

2. You Are Creating a Connection

Even in a digital world, people still value a personal touch. By having a Facebook page, you can humanize your business and show current and potential clients that you are like them, even using the same social media platforms. You can also engage with your community on a daily basis. First, this reminds them that your business is run by real people. You and your staff are around and available to help them with whatever they may need. They don’t even need to leave Facebook.

Second, by regularly sharing posts on Facebook, you are inviting followers to engage with you. Whether they like the post, comment under it, or click a link that you’ve included, they’re interacting with you. You are creating a more personal connection that your followers will both value and remember in the future, when they’re ready to make a purchase.

3. It Helps You Become a Trusted Source

In today’s technological age, people expect both personal, word-of-mouth interactions and recommendations and a digital presence. People can be wary of a business that doesn’t have a social media presence. As scams are common, people are being more careful about who they trust to do business with. That means, more people take to the internet to do research about a company or product before they spend their money.

Just having a website isn’t enough anymore. Social media pages, such as a Facebook business page or Instagram account, help validate you and grow your authority. Clients and potential customers can visit your page, look at your posts, and see firsthand what you’re talking about. They also can see comments and reviews from other customers, which can help build their trust in your company.

4. Your Content Can Get Shared

The point of social media is exactly what it sounds like—to be social. Not only will a Facebook business page allow you to engage with your followers by sharing content, but those followers will also be able to share your content with other Facebook users. By sharing your content with their friends and contacts, they expose your business to their network, which may be a whole new audience. This is the digital version of word-of-mouth advertising. The more your content is shared, the greater your reach is and the better chance you have of attracting new customers.

Plus, as over two billion people across the world log into Facebook every single day, there is a lot of potential for your business to take advantage of. All you have to do is produce quality digital content that people want to share.

5. It’s Free

Starting a Facebook business page is of no cost to you. You can think of it as free advertising and a way to help you keep your marketing budget down. There’s no yearly subscription, no monthly fees, and no cost for posting content about your business or engaging with potential customers. You can talk about your products and services as much as you want at no cost to you. No other “advertising” comes with that kind of benefit.

Of course, if you’d like to go a step further, you can opt to utilize some of the paid features, such as posting sponsored ads or boosting your posts, but these are optional features, and you get to choose how much you want to spend when you’re ready to do so.

Why have a Facebook business page? Why not! As people are becoming more reliant on the internet, a Facebook business page can provide you with a platform where you can talk about what you do, engage with current and future customers, and promote your business.

At InnoVision Marketing Group, we understand that social media marketing and setting up a Facebook business page might be new to you. Maybe you’ve never utilized social media in this way before. That’s why we’re here to help. InnoVision is a full-service marketing and digital agency that can help you build that Facebook business page, share quality content, and build an overall digital marketing strategy. If you’re interested in learning more about what InnoVision is about and how we can help your business grow and reach its full potential, contact us today.

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