5 Reasons to Work With a Media Buyer in San Diego
As a San Diego-area business owner, you already know how important media buying is to your company’s advertising success. However, if you’re not an expert, in-house attempts at buying media might not be able to produce the best results. Thankfully, there are experts out there that will make a major difference in media selection, placement, and results.
Still hesitant about consulting a service like this? Read on to find out a number of reasons to work with a media buyer in San Diego.
1. Media Buyers in San Diego Have Irreplaceable Insider Expertise
You can try media buying on your own, but there’s simply no substitute for working with experts. Especially when a San Diego media buyer like InnoVision has already launched numerous successful campaigns.
Experienced media buyers have intricate and thorough knowledge that they use to give you the best results. They constantly do research and pay attention to any changes so that their expertise only grows.
For instance, professional media buyers know the exact placement and timing for your ad campaigns to maximize the impact and allow you to reach your target demographic. As you surely know, timing in business is everything.
Media buyers also know the ins and outs of every single kind of media channel. This means experience and expertise in everything from the most traditional outlets to the future of media. When you have an expert in your corner, you’ll get the best results and the most value for your dollar.
2. Media Buyers Keep Up-to-Date With the Latest Trends
In the modern world, media is constantly changing, and if you’re not a professional, it can be hard to keep up. This is one reason why your company should be working with a media buyer. Professionals know about all media trends, both digital and traditional, before anyone else.
Too many businesses struggle with advertising because they’re stuck in the past—digital media changes quickly. Even if your business is trying to keep up, it’s hard for those without insider knowledge.
It’s part of a media buyer’s job to stay on top of the trends. These experts also go above and beyond to consistently pay attention to consumers’ interests. Plus, they’ll know which trends will give your advertising the best results.
Media buyers also pay extra close attention to your target demographic. Their thorough, effective research will find the best media trend to reach that group.
In addition to specific demographics, media buyers understand different trends. They’ll know which will give your company a boost and which ones aren’t worth it and should be avoided.
3. A Media Buyer Will Help You Set and Achieve Marketing Goals
If you’re not an expert, it can be hard to know what you should be aiming for, and you may not have the tools to create an effective strategy.
A media buyer will be the unbiased, expert point of view you need to make dreams a reality, and they’ll do the work of keeping your advertising message consistent.
Media buyers will work out your goals, and what your objectives for marketing, branding, outreach, and so on should be. This includes taking your target audience, budget, goals, expectations, and potential ad space into account. Once you have that mapped out, they’ll come up with a plan to achieve it. Media buyers will know what approach and which types of outlets will help you realize those goals most effectively.
In addition to overall goals, this also applies to individual campaigns. You can discuss both short- and long-term goals as well.
At InnoVision, our media plans go above and beyond and come at no incremental cost.
4. Media Buyers Give You a Leg Up in Negotiations
From newspaper publishers to TV networks and beyond, a media buyer will have plenty of insider connections built over years of experience. One big advantage of these existing relationships is that negotiating will be much easier.
To start, a media buyer will be much more experienced at this and because they provide advertising for multiple companies, they’ll have more clout and power than one company on its own. A media buyer can also get you much more competitive rates using their existing connections. And they’ll ensure you’re negotiating with vendors you can trust.
At InnoVision, we have successful relationships nationwide. When you leave the negotiating to us, we’ll get you rates and extra value packages you won’t find anywhere else.
5. A Media Buyer Makes Your Life Easier
It’s not just about providing the campaigns, placements, and rates that really pay off. Media buyers also handle a lot of the work you simply don’t have time or energy for, including taking care of calls from media sales reps. Instead, your media buyer will be their point of contact.
Media buyers also handle extra tasks, including the accounting. They will do all the research, analysis, and calculations that ensure your advertising is a success and provide you with reports afterward, giving you more time and energy to focus on your business.
Want to work with the best media buyer in San Diego you can find? Check out our incredible strategic media buying team here at InnoVision. We are the area’s largest advertising agency and one of the best in the business nationwide. We work nationally, taking part in huge campaigns like Neutrogena and Corona. What sets us apart is our anti-agency approach.
We’re sure our experience and achievements will interest you. You can also look through our website to see examples of our past work, including both web and video portfolios. You can see our list of clients and how our services benefited them. We look forward to working with you as a media buyer in San Diego.
You can find more information about InnoVision Marketing Group and our anti-agency approach on our website.
