Always Judge A Graphic by Its First Impression
In theory, the phrase “never judge a book by its cover,” works. You cannot possibly communicate the entirety of a book’s content in a single book cover. However, as humans, we are inclined to believe that books with aesthetically-appealing covers are typically better than those with outdated, or ugly covers. Visual graphics are comparable to book covers. If a graphic is not visually-pleasing, a customer is much less likely to interact with you or your business. It takes 50 milliseconds to decide whether or not your website is liked, and, believe it or not, these 50 milliseconds are crucial.
As a business, the best thing you can do for yourself is to invest in quality graphic design. Graphic design is not just about the content that you’re providing. 94% of judgment regarding a graphic is completely design-based. If a graphic is too flashy, the customer is likely to think that your products are too flashy. Likewise, if a graphic appears antiquated, the consumer may presume that your products, too, are antiquated. Graphic design is tricky, and it may take a while to find a style that suits you and your business.
Looking at what’s trending now is crucial to the graphic design process. It’s possible that you could end up with entirely outdated graphics that aren’t going to appeal to your target demographic if you aren’t familiar with these graphic design trends. For example, if your target audience is millennials, you might choose to design something that’s more minimalistic, because that style is popular among millennials right now. Younger children are typically more interested in content that’s vibrant and colorful. Middle-aged adults tend to like design that is sophisticated, or classy. If you are attempting to target middle-aged females, then it wouldn’t be beneficial to create something that is vibrant and childlike to advertise your product, because it wouldn’t be appealing to them.
It’s also important to remember what medium you are designing graphics for. If you are looking to create content for a billboard, you need something that is captivating, but not overwhelming; but if you are designing for a magazine, the design can be something that’s more abstract or that contains more graphic elements. If you were to place the wrong kind of design on the wrong medium, you could create a confusing disaster. For example, if you were to place bright, abstract artwork meant for a magazine ad on a billboard, the billboard would look overcrowded, and it would be difficult to understand what your business is about by just a glance, like billboards are meant to do.
Again, it’s entirely false to say that we do not judge books by their covers, so why would you ever let an unattractive graphic define your business?
Contact us to learn more about Graphic Design!