If you think Branding is just another buzzword agencies throw around, think again.
Our in-depth branding analysis paired with strategic planning will pay off by strengthening your company’s culture and carrying that through to the bottom line.
Branding is one of the most commonly used (and misused) terms in the marketing world. It’s catchy, everyone wants to claim they have an understanding of it and agencies cling to it as their “secret sauce” without understanding its full scope.
That’s why at InnoVision, we’re different. We understand that branding is more than just a buzzword – it’s a concept that’s every thing and everything that actually comprises a company from operations to its culture to its marketing.
Slapping a catchy headline or flashy logo on a billboard or business card isn’t how you change or define a brand – it takes a strategic plan and hard work, and your agency should work as hard as you do at making it a reality. At InnoVision, we dive into operations with you to determine what’s really happening with your company so that you can make improvements with a lasting, tangible impact that will benefit everyone in the company all through refining your brand.
Our Brand Diagnosis and Strategic Growth Plan Process
We will start by developing a custom plan for your brand growth based on the specific needs of your company.
Step one often involves conducting extensive, in-person one-on-one research with your employees to determine what the current state of the brand is. Whether a brand has been defined already or not, it’ll need to be transparently identified with no censor as the starting point for future growth. Additionally, our brand strategists will meet with your management to discuss the findings and uncover what the desired brand for your company is.
During step two, we will present the agreed upon desired brand to all employees to achieve the operational buy-in needed for successful change.
Moving forward from this stage, InnoVision can manage media efforts to bring this new brand to the public as well as ongoing employee engagement consultation. Our end goal is a great brand all employees of your company support and a great culture they appreciate.
Ric Militi and his team at InnoVision embody everything you dream of in a marketing firm. Their creativity, responsiveness, integrity, professionalism, and results are unparalleled in the industry. Midway Rent-a-Car is proud to partner with InnoVision and we are excited about all the fantastic opportunities this relationship has afforded us.
We have seen a considerable decline in revenue over the past three years due to lower demand and increased competition. We turned to InnoVision to help us regain market-share through repairing our brand and the implementation of a new marketing strategy. Within a few short months, we have seen a dramatic increase in business and our brand is stronger than ever. We are confident, with the help from InnoVision, that Midway is on a path of increased and sustained growth.
Although revenue growth and increased market share are our main objectives, we have also seen many unintended positive results from our synergy. InnoVision has become part of our Midway family – they are always there fighting with us for success. Our team morale, energy and confidence continue to grow from all the support and results that InnoVision has been able to produce.
We pride ourselves at Midway for the amazing relationships we have with our clients. It has been a blessing to work with a company that shares in these same values.
General Manager, Midway Car Rental
It’s tough to find companies that really understand tribal communities. InnoVision truly understood our culture and created products that help us move past some of our institutional road blocks. Working with their team on internal marketing felt like finally having a diagnosis for some of the challenges that have been plaguing our team. We were able to take our products and create a clear path forward.
All of our work is ideated, developed and executed by our in-house team in
San Diego, California - and we take your business seriously.
Behind every brand that InnoVision assists there is a team of creative directors, strategists, art directors, copywriters and designers that collaborate to bring your vision to life utilizing marketing fundamentals that are proven to increase your bottom line.
Make the One Change that’ll Change Everything in Your Company
Fill out the short form below or give us a call to request a free branding consultation.