When it comes to traditional media, our capabilities in print span across the board. Print is brand advertising in the purest form. And, it’s as relevant as ever. While we know that print ads are the more traditional approach to marketing, at InnoVision, we take the time to learn all aspects of your brand so we can effectively communicate your message in a way that leaves a lasting impact.
We can conceptualize, develop, create and produce all your advertising needs, from the smallest graphic design job and print ads to interior designs and billboards. From designing magazine ads to tangible mail concepts, we’ll help you build brand loyalty by creating personalized campaigns and specific offers that appeal to each of your customers’ buying and spending habits. With an extensive network of partnerships and associations, we have the ability to create cross promotions, co-op advertising, sales opportunities and strategic alliances for your brand. Working with our network of printers, we can connect you with the right one for your job. From coordinating the printing process to recommending the right stock for your project, we are ready to help you bring your project to life from A to Z.
Whether it’s to sell something or introduce them to something, your target audience will be reached through print ads, when bought effectively. This is important because print appeals to a typically higher income, more educated audience. It’s people who are typically genuinely interested in whatever piece they’re reading. The way print is presented is viewed differently by consumers today. The opportunities are endless in communicating with your target customers in any format. With print, consumers have something tangible to look at. This will make sure your message will be seen and heard, even if only for a moment. The advantage is, if people look at it longer, you have more of a chance to draw them in. It also reaches many people, since printed publications tend to have a large circulation, which will help to create brand awareness.
With all of the different elements in print marketing, print ads inspire consumers to look at what we’re communicating to them even longer, allowing your message to be conveyed. Whether it’s to establish brand worthiness, to sell a product or an offer or to educate, print provokes the audience to read it. The value of content is higher because it’s more specific to who you are trying to reach. We can also create great graphics in print, which creates the ability for your brand to be more memorable when done right.
Your audience is already interested, and print ads allow the opportunity to capture them even further. In the world of advertising, print is not dead.