Why Millennials Are Better Than You at Social Media (and How You Can Be Them)

Work hard, play hard! In this week’s #InnoBlog, we give you the inside scoop on what makes our company culture. To read more, click here! #InnoCulture #InnoVision #NewPost

Share
How to Cultivate Company Culture

Work hard, play hard! In this week’s #InnoBlog, we give you the inside scoop on what makes our company culture. To read more, click here! #InnoCulture #InnoVision #NewPost

Share
How to Fake Being a People Person

The truth is, first impressions matter. Not everyone takes joy from meeting new people and making new connections, but it’s important to start each new relationship with your best foot forward. Even if you don’t consider yourself to be a “people person,” with a little help everyone has the ability to present themselves as one.

Share
Social Media Platforms as Emojis

We get it, social media is constantly shifting and can be hard to keep on top of. However, for many consumers, social media just may be the only way you can connect with them. More than that, you oftentimes need a strong following and an equally strong social media voice as a company to establish your credibility to those who stumble across your company. It’s fine; don’t panic.

Share
Always Judge A Graphic by Its First Impression

In theory, the phrase “never judge a book by its cover,” works. You cannot possibly communicate the entirety of a book’s content in a single book cover. However, as humans, we are inclined to believe that books with aesthetically-appealing covers are typically better than those with outdated, or ugly covers.

Share
Geofencing and Geofarming: In Layman’s Terms

Over the years, we’ve focused on making sure our clients all understand the complex marketing world around them that continues to evolve and offer options for reaching consumers in more advanced ways than ever before.

Share
If Advertising Mediums Were Superheroes…

There’s no denying that media buying is a science, complete with important stats, formulas and terminology that the informed media buyer must know in order to effectively plan and execute a solid marketing strategy. Words like “cpp,” “reach,” “frequency,” “cume” and “rating points” are just a few of the terms you’ll hear in the media world or on a Tapscan media schedule....

Share
“Everything I Need to Know About Creative for Digital Advertising, I Learned from Tinder”

Before you jump to conclusions that we’ve spent one too many late nights at the office, hear us out. If the average business person or marketer used the same strategies to achieve their goals as the average single does on Tinder, the result would be eye-catching creative that appeals to the target audience and is the start of a beautiful relationship with that brand or product moving forward...

Share