Innovative Tips for the Visionary in You:
Copywriting for Digital Media

In this week’s #InnoVlog, we’re diving deeper into digital media and how you can cut through the clutter with your digital banner ads.

Watch the video below to hear our ideas on how the copy in a digital ad can define your digital marketing success!

As we’ve mentioned before, the success of a digital marketing campaign comes from several moving parts and strategies in a campaign. Copywriting and how it is applied to a digital banner ad are some of those essential parts. Copywriting in any campaign is incredibly important but especially when it comes to digital media because of the highly saturated digital environment. In the digital world, users are constantly served with ads that have several different messages. You want your ad to cut through the clutter and attract users to click on your ad before all the others.

In our experience, you need a very cohesive and synced billboard-type headline or message that is incredibly compelling and goes hand in hand with your artwork. The copy represents the first impression of the company, service or product that you are selling, so you want the messaging to be persuasive enough to get a user to click the ad and move forward to your landing page. The landing page will then need to ultimately sell the user on the experience of your brand and show them why they should choose your product or service over all of the others.

Digital Media copywriting can be difficult to attack but is definitely doable if you stick with the most compelling message or selling point that you would like to communicate to potential customers. At InnoVision, we prioritize the copy in any given ad to ensure we can cut through the clutter and in return get the best results for our clients.

I’m Alanna Markey, and I’m Vice President Client Services and Brand Strategy here at InnoVision.

Contact us to learn how InnoVision can help with Copywriting for Digital Media.

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