Does Media Placement Really Matter in Media Buying Marketing?

There are so many options for media placement these days. From radio spots to television commercials to online ads, how do you know where to concentrate your efforts and what type of media placement will generate the best return on investment (ROI)?

If these are some of the questions you’re asking yourself, then the team at InnoVision Marketing Group can help. Whether we’re building out a marketing plan for local San Diego businesses, national corporations, or niche start-ups, we tailor our approach to the specific needs of our clients. We understand that what works best for one client may not necessarily work well for another. That’s why we craft a personalized media buying plan that’s right for you.

Here’s why strategic media placement is so important when it comes to media buying marketing in San Diego and what you should know in order to have the most successful campaign possible:

Why Placement Matters

Placement matters in media buying marketing because you have to ensure your ads are seen by the right audience at the right time for maximum exposure and results. At the same time, you should focus on negotiating a competitive price in order to get the best return on your investment.

For instance, if you buy a primetime slot on a television station but the viewership for that channel at that time isn’t your targeted demographic, then the fact you’re getting prime media placement is going to do little to boost your ROI. Instead, you may find that a more cost-effective placement works to your benefit. Though there may be fewer eyes on the advertisement overall, your targeted demographic may be more likely to watch that channel at that particular time.

In order to maximize your reach and increase your ROI, these are some of the factors you have to consider. But this is only the beginning. You should always do your research, strategize, and craft a plan before you buy.

There are so many media types, from television to radio to digital, so you have to know where to focus your efforts and how to create a memorable campaign that will generate interest in your business.

What to Know Before You Buy

Buying media placement without a plan in place is one of the most costly mistakes you can make. It’s like throwing darts at a dartboard while blindfolded and hoping you’ll randomly hit the bullseye. You’d be lucky to even hit the board. You need to strategize first, which is why you should spend time formulating a media plan before you even think about media buying.

During the planning phase of your campaign, you’ll identify your target audience, the best time to reach them, and what media forms they are most likely to consume. Essentially, you’ll spend time figuring out the who, what, and where of your campaign. You’ll also have to decide on the ad’s duration and how frequently it should run based on your budget parameters.

The key is to know your audience, what they’re consuming, and when they’re consuming it. A good way to get this information is by conducting market research. Though it takes a bit of time and effort, all of this planning will go a long way in executing a successful media placement strategy.

How We Can Help

If you’re trying to maximize your media placement results, it can often be useful to consult with a team of media buying experts. InnoVision is a San Diego-based marketing agency with plans to expand to other locations in the near future so that we can deliver results for our clients on both coasts and everywhere in between.

With our broad reach, the InnoVision team is able to outperform industry competitors. We can help you do the same. Media consumption is increasing on a daily basis, so it’s even more imperative that you create an unforgettable campaign that will stand out among the rest. We’ll work to craft a tailored marketing plan that implements traditional media placement on radio and television alongside live events, promotions, interview opportunities, and high-traffic media website exposure designed exclusively for your brand.

Our team of dedicated professionals has a proven track record. We’ve also built the necessary relationships with top media executives and organizations. By fostering these strong connections, we’re able to negotiate added value elements and competitive rates that are exclusive to our clients.

But we’re not asking you to take our word for it. The proof is in the numbers. On an annual basis, our team has secured anywhere from a 2:1 to 5:1 ratio of value to actual media investment for our clients. That means we can double your money and then some.

Last Word

When it comes to media buying, think smart with strategic media placement. It’s not necessarily about getting the most eyes or views on your advertisement. It’s about employing a targeted approach that will help you convert the views you do get into sales, thereby increasing your ROI. Media placement is an integral part of that. If you’re uncertain of when and where you should be concentrating your efforts, our team can help.

We’re excited to see how we can grow your business with media placement and beyond. Our team members have worked with clients both large and small, including Corona and Neutrogena, and they’ve brought that expertise here to InnoVision. Now, we want to share their expertise with you.

Check out some of our clients to get a sense of who we work with and what we’re able to do. If you’re interested in learning more, send us a message. Our door is always open and if it’s the right fit, we’d love to work with you. Together, we are confident that we can grow your company to its full potential.