Innovative Tips for the Visionary in You:
Getting the Best Results with Your Ads

In this #InnoVlog, we cover advertising on social media and how to get the right message in front of the right customers.

Watch the video below to learn more about how targeting a specific audience can help generate better results!

Advertising on social media is a cost-efficient way to reach your target audience without having to break the bank. Through Facebook and Instagram advertising, we’re able to use very specific targeting to find the right consumer and serve them the right messaging when they’re scrolling through their feeds and looking for different things to do or buy. Understanding your consumers and their digital habits will help to create the right ads that will generate the best results possible.

Some of the different targeting capabilities that exist within these platforms include being able to target consumers by location or based on interest. Also, we’re able to build a lookalike audience based on your existing customers through these platforms. So, if you have an already existing database of users within your customer base, we’re able to feed that information into a platform and tell the platform what your customer looks like. This will help you find potential new customers that match the profile of your existing customers, and then serve ads tailored just to them.

My name is Giselle Campos and I am Creative Director and Vice President at InnoVision Marketing Group.

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