Global Digital Marketing Research: Leveraging Online Platforms Worldwide
Globalization presents many incredible opportunities for businesses, and thanks to the many platforms for digital marketing nowadays, there are tons of effective strategies and tactics for companies going global. In general, online platforms are an international tool, but in order to get the best results, you’ll have to know how to leverage them for the most success.
Read on to find some helpful tips and strategies for your global digital marketing campaign.
Find and Understand Your Targeted Audience
One of the biggest mistakes you can make is not understanding how to reach your target audience effectively. Research is an essential part of any global digital marketing campaign.
Digital marketing research enables you to understand your target audience demographic, including their general behaviors and preferences. This research helps you to create precisely targeted marketing campaigns and personalized customer experiences.
Some of the methods of digital marketing research to find a target audience include conducting surveys and analyzing online behaviors. Another tactic is to create a buyer persona using surveys and research and communicating with customers to ensure you have the most accurate data. With this data, you can create a fictional buyer persona with a location, income, interests, buying habits, wants, needs and challenges.
Leverage Search Engines as an Online Platform
Search engine optimization, or SEO, is one of the most important tactics in global digital marketing. SEO promotes your company on Google, which is used worldwide, and expands brand awareness. Some SEO tactics include strategic use of keywords, optimizing your company website and creating quality content.
Working with an experienced digital marketing group helps because the experts know the best SEO strategies. Experts will also understand Google’s algorithms.
Search Engine Advertising
In addition to SEO, there’s another way to use search engines as a global digital marketing platform. Once again, Google is a significant advertising platform, thanks to Google Ads.
Google Ads is where you can employ the tactic known as pay-per-click (PPC), where you pay every time a customer clicks your ads. PPC attracts users searching for topics related to your brand, and the ads they click typically include a call to action so you get instant results. Google Ads also provides tools that help you see how well your ads are performing. Work with digital marketing experts like our team at InnoVision Marketing Group to analyze that data and help make decisions about future ads.
Social Media Platforms
Social media sites like Facebook, Instagram, X (formerly Twitter) and LinkedIn are critical online platforms for global digital marketing. For instance, you can research when your target audience is most active on social media and then schedule posts ahead of time using a variety of tools. These tools are especially helpful for posting in other time zones.
Another thing to remember is that social media platforms aren’t identical. You’ll have to adjust your digital marketing tactics accordingly. There are also different social media platforms available worldwide and some platforms that are banned in certain countries.
Social media is great because it enables target audience interaction and provides customer feedback. Social media users will rarely hold back their opinions about your products, services and marketing. Users who have a positive experience with your social media are more likely to be return customers, helping to spread brand awareness through word of mouth.
In global digital marketing, you should also consider partnering with local talent, especially local influencers. You should also research to discover who the most popular influencers are in your target audience.
Video Marketing Tactics
In addition to social media, video is an essential marketing tool in the current landscape, especially on platforms like YouTube.
Whatever platforms you use, you’ll have to prioritize quality. Your videos should be compelling, professional, and attention-grabbing and include a call to action. They should also be effective storytelling methods and not too long. Working with an experienced digital marketing group ensures all of the above. Keep things simple by working with a digital marketing group, like InnoVision, that has its own in-house production company.
Optimize the User Experience on Your Website
The best global digital marketing strategies include optimizing your company’s website, particularly your landing page. Use share buttons, a call to action and internal links to boost traffic to your landing page, which should be as engaging as possible.
In addition to upgrading your landing page, another tactic is to make your website more accessible. Use captions, alternative text and other tools. Making an accessible website will also benefit your SEO.
For your global target audiences, optimize their experience by using a tool to create a version of your website for country code top-level domains. For instance, if you’re trying to reach consumers in Canada, you’d use .ca. For Japan, you’d use .jp. Using that country code for your website also helps boost your SEO in these other countries.
Email Marketing
This global digital marketing tactic is a cost-effective way to drive traffic to your website. As with the other effective strategies we have listed, email marketing includes a call to action.
Global Digital Marketing Trends
Paying close attention to trends helps you stay ahead of competitors. When you work with a professional digital marketing group, they’ll have the research to show which trends are worth investing in and which are just passing fads.
Keep Monitoring and Evaluating Results
Digital marketing research doesn’t stop once you’ve implemented your campaigns. You should also regularly measure the campaign’s performance and reach. Thankfully, there are many options for effective analytics so you have the most accurate data. If you’re not seeing the results you hoped for, you may need to refine or adjust your approach to the online platforms.
A marketing group with experience and expertise leveraging online platforms worldwide will help you create the most successful digital marketing plan. It’s vital to work with an agency knowledgeable about global marketing.
With our team’s experience in global marketing, we can help take your business to the next level. Reach out to like InnoVision Marketing Group today, and let’s work together.
