How Effective Is Social Media Marketing?
Do you use social media marketing for your business? If the answer to that question is no, now is a great time to add it to your toolbox. You should most definitely be using social media marketing to further grow your business and reach new potential clients. If you don’t already know, social media marketing refers to the different ways that social media can be used to reach your target audience to achieve and grow your business goals. It can include sharing videos and pictures of your products, posting content from your website, interacting with current and potential customers online, and more.
Maybe you’ve avoided social media marketing because you find it intimidating. You may even be wondering if it’s worth the time it takes. How effective is social media marketing, anyway? At InnoVision Marketing Group, we know a thing or two about social media marketing, and it’s definitely worth it and quite effective. In fact, it’s effective in a number of different ways. Here’s what we know.
Promotes Your Business
In today’s digital world, more and more people are looking at social media platforms for recommendations. Remember back in the day when you would ask friends, family, or neighbors for their recommendations or hear about things through word of mouth? That does happen much anymore because social media makes it a lot easier for people to read reviews about a business and see what people really think.
People nowadays, especially younger generations, always look at a product’s or business’s social media pages before deciding whether they should purchase or invest in the product or service. They look at the social media pages of the business to see more pictures and videos of products and offerings and to read what people are saying about the product or service.
Increases Brand Authority
Social media marketing helps increase your brand authority. Let’s be honest, it’s really easy to get scammed on the internet. People want to feel a sense of trust before they make a purchase from a company, especially if it’s their first time.
Social media gives your business a place to post content, videos, and pictures of your products and services. It’s also a place where you can post knowledge of your industry, showing everyone that you are a thought leader in what you’re selling and offering. Plus, by having real reviews on your page from people who have already purchased your products, people get an even greater sense of confidence in your authority and trustworthiness.
Provides Cost-Effective Advertising
Social media marketing is not as expensive as you may think. It’s actually a good way to reach your target audience without spending a lot of money. Social media platforms are free to use. This means you can start posting on social media without spending a penny.
There are also ad features that can help you reach your target audience and make sure you show up in users’ feeds. These paid ads are a cost-effective way to advertise your business. Since you only pay the platform when a user clicks on your post (for most platforms), you are only paying when the sponsored ad works. This means there’s more of a chance for a conversation than if you paid for ad space in a newspaper or magazine where someone can just easily turn the page. Additionally, most social media ads work on a bidding system. This means that you get to decide from the get-go how much you want to spend each time a user clicks the ad.
Increases Website Traffic
Do you have a blog on your website? Do you have landing pages on your site that feature your products or services? Are you selling actual products on your website? If the answer to any of these questions is yes, social media marketing can help get current and potential customers specifically to those pages.
You can easily post links on your social media pages that make it easy for people to click and visit certain pages. Want to increase the possibility of getting clicks? It’s best practice to include a photo or video along with your link. Users who see the product or service you’re offering will be more likely to click on the link and want to learn more.
Reaches a Large Audience
You can reach even more people than you normally would be able to. There are 4.48 billion social media users worldwide, and that number is growing. When you implement a social media marketing strategy, you have the potential to showcase your business in front of billions of people. Using paid ads can help you get into the feeds of the geography and demographic you are trying to reach.
Additionally, on social media, people can easily share your content with their network, which helps your products and services get even more exposure. Social media marketing provides greater opportunities to reach potential new customers than you have offline.
How Effective Is Social Media?
As you can see, social media marketing is an excellent, affordable, and effective way to reach a wide audience of returning and new customers. It’s a great way to help you grow your business and show current and potential clients that you are a thought leader in your industry. Show off your products, invite users to your website, and demonstrate that your business is the type of company customers want to work or shop with.
Working with a professional can take your social media marketing to the next level. InnoVision Marketing Group is a full-service digital marketing company that offers services from web design to social media marketing and beyond. Contact us today. We’d love to partner with your business to develop a creative and effective social media marketing strategy.