Is Hiring a Professional Web Design Company in California Worth It?

Maybe you have everything set for your new business except your website. Or you’re looking to revitalize a business you’ve been running for a while and your website could use some work. It might be simplistic or lackluster or just not bring in the business you thought it would. It’s time to start shopping around for a professional web design company to get your website up to the level it should be. You might think spending the money on your website is redundant since you may already have one or you may not want to give away control of it. However, we have some excellent reasons to let a professional handle this for you.

Here are our top five reasons to hire a professional web design company:

1. It’s a Time Saver

Whether you’re the sole business owner and operator or you’re part of a small team, your time is still at a premium. You may not feel like you can delegate this to one of your team members since it’s so important to you, so you may take on this project yourself. However, if you don’t know anything about web design, there could be a high learning curve as you research how to create a website. This could be something you spend a lot of time on that you could have spent on projects more directly related to your job – or it could be time spent with your family, friends, or on other things not work-related. We understand that you want your business to succeed, but it shouldn’t be at the risk of your after-hours time, meant for relaxing.

An alarming statistic shows that 94 percent of workers in the professional service industry work over 50 hours a week. That means less time for exercising, family and friends, down time, sleeping, cooking healthy meals, and enjoying the weekend. If you delegate the task of designing a website to someone else, you’ll have more time for more important things—such as running your business.

2. Latest Technologies

If you aren’t a professional web designer, you may not know what’s available as far as new technologies for a website, which could mean your website loses traffic. Is your website set up to be mobile-friendly? A mobile-friendly website means that your customers can find you when they search for your business on their mobile devices.

But if you create your website and you aren’t aware of what those designs look like, you could actually drive away business if they can’t read where you’re located or if they can’t click on links when they’re on your website on their phone. In fact, these designs are always growing and changing, and people are more and more often searching for businesses on their phones. If you don’t have a website that’s compatible with their devices, you may be losing out on a solid business stream or demographic.

Some other technologies you might find on websites include chatbots for customer service experiences, interactive experiences through Motion UI, and dark mode—so your customers can use your website even at night without straining their eyes. You’ll also want to think about cybersecurity too.

3. Think of Your Image

Have you ever tried to navigate a terrible website? If you did land on a confusing website or one that wasn’t formatted correctly, chances are you left that website and looked for another business.

Having a professionally designed website makes you look more confident, trustworthy, and organized. Your customers will be more likely to choose your business for their needs, come again to your website, and recommend your company to their friends. A website that doesn’t look clean and modern will be suspect, even if you have the best products and the best customer service in the world. A website is often the first thing a potential customer will see, and if they can’t get past that, they’ll go somewhere else.

Another thing to consider is that you want your website to look like you already have a lot of business. You want to look as though you’ve invested time and energy into your site. Otherwise, it may look like you don’t care about your image. And a business that neglects its image probably neglects its customers too.

4. Designs Rather Than Templates

Someone who doesn’t know how to build a website can build a website fairly easily—that’s not the problem. You can type “how to build a website” into any search engine and get millions of leads. Some of the leaders, such as Wix, Squarespace, and WordPress, have templates to get you started.

The thing about templates is that they’re basic, simplistic, and only a place to start. If you don’t know where to go from there, your website can look bland or flat. There could be a lot of white space, or even not enough. Your graphic design might be in a font that you love but that no one else can read. A professional website designer will know how to showcase your products or services on your website better so that your website can work for you even while you sleep.

5. This Is an Investment

If you still aren’t convinced, understand that hiring a professional web designer is not a cost: consider it an investment. While advertising can evolve quickly—whether you’re in the physical world in California or whether you’re in the digital world online—crossing that first hurdle of setting up the website, buying the domain, and assigning your branding to it will help get you started. Hiring the designer and spending that little extra will add that personalized touch that will really get things cooking.

Since your website is often the first thing someone will see of your business, you want it to be a positive experience that draws your customers in, rather than something blah that makes them hesitate to continue or even drives them away. Let us help you grow your business with a professionally designed website—contact InnoVision today!