Innovative Tips for the Visionary in You:
Keeping Up with Content Calendars

In this week’s #InnoVlog, we cover social media content calendars and how they can help the success of your company!

Watch the video below to learn more about how creating specific and targeted content for your social media audience is key to success.

Here at InnoVision, we create content calendars for our clients to create brand buzz and cater to the customer base that our client currently has, that already know and love the brand. We also create content calendars to help find new audiences that will fall in love with the brand culture and ultimately the brand as a whole.

As we have mentioned in other blogs, we come up with the strategy behind our end goal and how we are going to achieve it before we start any project. The strategy for creating content calendars is a process that includes many moving parts and creative minds. In this process, there is a lot of creative writing, graphic design and animation. Overall, our goal in creating content calendars for our clients is to get their loyal and potential new customers attention, so the writing and design of the content must reflect the message and portray the brand the best way possible. Whether we are targeting millennials or baby boomers, we must make the content appealing enough for the target audience to be interested, intrigued, and hopefully follow our client on social media.

Another key part in creating effective content calendars is keeping the content current. A lot of the calendars we create include events, people and the latest news that is happening right now. Trends change so often especially over social media, so it is extremely important to keep up-to-date with the latest news and know what you are talking about. Finding specific ways that you can relate what is happening now, back to the brand that you are creating the content for is the key to that brand’s social media success.

My name is Rachel Goldberg and I am the Social Media Programmer at InnoVision Marketing Group.

Contact us to learn more about content calendars for social media!

  • Facebook
  • Twitter
  • LinkedIN