Our Management Team

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RIC MILITI
CEO/Executive Creative Director
As the CEO and Executive Creative Director of InnoVision Marketing Group, Ric Militi is a leader in the marketing industry with over three decades of unparalleled experience. Having spent most of his life in Los Angeles, Ric has a history of success in creating and executing notable brands, organizations and campaigns. His portfolio includes collaborations with legendary figures and top-tier brands including Merv Griffin, Jeffrey Katzenberg, Aaron Spelling, Pennzoil, Corona Beer, Domino’s Pizza, Neutrogena, Kahlúa, The Rio Las Vegas, Nissan, DreamWorks/SKG, Universal CityWalk and the Academy of Motion Picture Arts & Sciences.
PROACTIVE
POSITIVE
CONNECTED
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ALANNA MARKEY
Sr. Vice President/General Manager
Alanna graduated as a member of Phi Beta Kappa and with high distinction (equivalent to magna cum laude) at the age of 20 from the University of California Berkeley, earning a Bachelor’s degree in Anthropology. Alanna contributes to the collaborative working environment by managing services for key accounts. Her adept understanding of the connection between media and creative has led the InnoVision team to develop strategic campaigns that cut through the clutter.
INVESTED
CREATIVE
HONEST
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GISELLE CAMPOS
Sr. Vice President/Sr. Creative Director
Giselle has a deep understanding of both digital and traditional media, and her experience encompasses user experience development, fashion photography, branding, design, social management & growth, creative direction and more. Throughout her work history, Giselle has functioned in various capacities, repeatedly proving her talent to quickly embrace new technologies and platforms in order to develop innovative marketing strategies. At InnoVision, Giselle has made a visible impact, taking the lead on creative projects for a wide range of clients in multiple mediums. She also spearheads the Hispanic marketing division.
DIFFERENT
INTEGRITY
VISIONARY
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JOSE CARRILLO
Sr. Vice President/Executive Art Director
Jose is a well-established Executive Art Director and designer who stands out from most thanks to his innate ability to think creatively as well as strategically. With ten ADDYs and three SAM Awards to his name, Jose’s design prowess has been recognized throughout the industry. Born and raised in Mexico City, Jose attended the Universidad Autónoma Metropolitana and graduated with a Bachelor’s degree in Industrial Design, then continued his education in San Diego. With over two decades of design experience under his belt, Jose boasts an impressive client portfolio that includes work for H&R Block, Dr. Scholl’s, Union Bank, Wells Fargo, PFF Bank & Trust, The Fish Market, and San Diego State University among others. Jose’s creative input, expertise and guidance in all areas of design has helped build a dynamic and dependable design department that approaches all projects with enthusiasm and creativity.
FEARLESS
UNITY
HUMBLE
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ALYSSA ORTEGA
Sr. Vice President/Media
With a passion for learning and innovation, Alyssa is driven to continue expanding her knowledge of the dynamic media landscape. After graduating from The George Washington University with a Bachelor’s degree in Communication, Alyssa began her career at Initiative, a global traditional media agency within IPG Mediabrands, working on the Albertsons-Safeway account. In moving to InnoVision, she layered onto this bare-bones media buying approach a strategic emphasis on in-content, non-skippable and endorsement strategies with impact beyond just static reach and frequency numbers. Alyssa plays a key role in each client’s digital campaigns, working to personally optimize all strategies that are handled in-house including behavioral and contextual digital ad buys on the exchanges, geofencing, polygonal targeting and attribution, retargeting and search engine marketing. Her analytical and detail-oriented perspective helps clients of all sizes ensure campaigns across all mediums are effective with specific strategies designed to generate ROI.
PASSIONATE
FLEXIBLE
RELIABLE
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JESSIE HATHEWAY
Vice President of Human Resources
After joining InnoVision in 2013 with a background in hospitality management, Jessie has grown through the ranks and now leads our HR & Admin departments, specializing in employee engagement and culture cultivation, her favorite parts of HR. Her studies in Meeting & Event Planning at San Diego State University lend a fun and unique perspective to the way Human Resources function in the office setting. She plays a key role in all areas of the company and values communication, professionalism, positivity and trust in order to provide the best results possible for her departments and the team as a whole. Jessie strives to keep the team modern and organized, while consistently innovating within her role. Helping InnoVision grow the team from 10 to almost 40 over the years, her creativity and passion to enhance company culture while keeping the team unified and continuously thinking outside the box is unmatched.
COMPASSIONATE
LOYAL
ENTHUSIASTIC
Karla K. Nafarrate
KARLA K. NAFARRATE
Vice President of Public Relations
San Diego native Karla Nafarrate brings over 10 years of experience in marketing, public relations and bilingual (English/Spanish) communications. She joins InnoVision Marketing Group after leading the Marketing and Communications Department at the Fleet Science Center in Balboa Park. During her tenure, Karla’s work helped the Fleet Science Center become one of the most visited museums in San Diego and a top destination in Southern California through creative and innovative omnichannel marketing campaigns. Her incredible storytelling and public relations skills set the organization as a leader in STEM education throughout Southern California. Her work in PR has garnered over $30M in advertising value, reaching millions of people in San Diego County, but throughout California and the United States as well.
APPROACHABLE
TRUSTWORTHY
KIND
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MIKEY A. GUEVARA
Vice President of Web Solutions
Mikey found a passion for web development in high school and continued to learn the ins and outs of web, SEO, and apache servers at Southwestern College and UCSD. He enjoys exploring and learning new coding languages and currently works with HTML, CSS, PHP, JavaScript and jQuery. Coding languages are constantly changing with each version update, so troubleshooting and compatibility testing are everyday tasks in the web world. He manages the web team while always ensuring the best possible product for our clients that meets their goals.
GREAT
PATIENT
ACCOUNTABLE
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JENNIFER PENROD
VICE PRESIDENT OF FINANCE
With over 20 years of experience in accounting and finance operations, Jennifer is a seasoned financial analyst who stands out for her impeccable ability to strategize, forecast, and streamline financial operations. Dedicated to creating long-term strategies that focus on big-picture growth and stability, she is passionate about numbers and providing clear financial data that is integral to the financial health of InnoVision Marketing Group. Originating from Seattle, she earned a double Bachelor’s Degree in Business Administration and Accounting, as well as a Master’s Degree in Finance at California State University San Marcos. Throughout her remarkable career, Jennifer has successfully overseen financial operations in the fields of medicine, hospitality, real estate, and advertising. Jennifer’s vision, leadership, and commitment to excellence have been instrumental in shaping a robust financial infrastructure that is both efficient and innovative and her attention to detail ensures that every financial endeavor is handled with the utmost precision, ensuring success and sustainability. Her expertise in strategic financial planning has paved the way for numerous business success stories.
STRATEGIC
FOCUSED
HARMONY

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