Professional Graphic Design Will Drive Your Advertising Campaign
Advertising isn’t really magic. But when it works, something magical happens. You could call it a spark, inspiration, or chemistry. Since your customer is meeting you online in an advertising campaign, you might wonder, how is such a connection possible? The answer is simple: advertising graphic design.
Professional graphic design is the key to unlocking great results. With the right graphic design, you’ll look at it and have an instant click that says, “That’s it!”
But it won’t just be because it’s the right style for you—it will be because it connects at a core level with your vision, passion, and relentless pursuit of innovation. Not only will it have that effect on you—it will have a connection with your target demographics.
Here’s a snapshot of how great graphic design works in four parts.
1. Find the Right Style for You and Your Business
It’s often said that a picture is worth a thousand words. When you’re competing for attention on the internet, in print, or at a trade show, you need that smack of detail that sends the right message and draws everyone’s attention.
You may not know the perfect style and fit for you, your business, and your brand right now, but that’s not a problem. You are probably neck-deep in running your business, understanding your customers, and exploring ways to offer exceptional value.
An expert marketing company such as InnoVision Marketing Group can translate your passion into professional graphic design. You’re busy running your business, so let us take care of expressing your passion in the best colors, graphics, fonts, and messaging.
2. Appeal To Your Target Demographic
Who is your target audience? You may have a product that is specifically appealing to a certain group. This group has certain graphic design preferences. For instance, if your target audience is middle-aged adults, they are often looking for classy, sophisticated designs. They may be put off by a design that seems too edgy or minimalistic.
If your target demographic is millennials, minimalism is popular right now. You can see how important it is to know your target audience—and have a specific demographic in mind for creating the most appealing advertising graphic design campaign.
Research confirms that 94 percent of judgments are completely design-based. This happens in a split second, or 50 milliseconds. When a potential customer is looking for what you offer, you want those 50 milliseconds to be in your favor.
3. Understand Current Trends
Design trends are like fashion. Some things are in style, and some—well, they really should be donated, or tossed in a do-not-wear pile.
This may sound strange if you’re not in the design world. But understanding current trends in design is essential to communicating your brand. If your brand is glitzy and flashy, prospects may assume this runs through your entire brand, ethos, and product line. If your graphic design looks like yesteryear, prospects may assume this also applies to your technology, customer service, or products.
Being up-to-date with current trends takes passion, time, and an open mind. Our designers are in touch with cutting-edge design trends so you don’t have to be. While we’re scouring the internet and attending design conferences, you are running your business. Fortunately, when we work together, we can keep you informed on the tricky nature of graphic design—so your advertising will be in up-to-the-moment style.
4. Communicate in a Glance
Graphic design takes different shapes depending on where it will be placed. For instance, if you’re designing a website, you have different criteria than if you’re designing a trade show booth, Facebook ad, or print campaign.
As graphic designers, we think about the best graphics for specific mediums. If we’re creating a billboard, we want the message to be clear and uncluttered. If we’re designing a magazine ad, the design could be more abstract to engage readers in the message.
Graphic design is a communication superstar. With professional graphic design, you can communicate precisely and create captivating content that is ideally suited for each medium.
Graphic Design for Your Advertising Campaign
Take a moment to look at your brand, consider your proposed advertising campaign and ask a few vital questions.
1. What is vitally important to your brand?
If you had to put it into a single sentence, what would you say?
2. Who is your target demographic?
What do you know about your target audience? Is there a specific age range, income range, educational background, or region that defines your audience? If you are making a shift in your offerings, whom do you envision is your ideal customer?
3. What are you noticing in competitive trends?
What trends are you noticing among the top competitors in your field? Are they changing colors, logos, messaging, or other offers to stay ahead of the curve?
4. What is the most significant benefit of your brand/products/services/solutions?
If you had to communicate the top benefit of your offering, what would you say? If this feels too challenging, start by defining a handful of benefits. Sometimes one will rise to the top.
These are big questions and each one deserves an in-depth approach. While you’re considering them, keep in mind that asking the question is the most important part of the inquiry. It’s not so much about your first answers but more about asking the questions and getting to the most innovative answers.
Let’s Explore What’s Possible—Together
As graphic designers and marketers, we are steeped in the ever-evolving world of graphic design, advertising campaigns, and marketing trends. We work with clients in all industries to get results.
We like to call ourselves, the Anti-Agency because our focus is not on our agency. It is on getting results that match your style, target audience, design trends, and competitive benefits. Let’s talk about how we can work together to showcase your brand, connect with your target audience, stand out from competitors, and communicate value. We can’t wait to meet you. Please get in touch today.
