San Diego Gulls Name InnoVision Marketing Group Agency of Record

The San Diego Gulls, American Hockey League (AHL) affiliate of the NHL’s Anaheim Ducks, have named San Diego-based InnoVision Marketing Group as their official agency of record. The Gulls will begin their inaugural AHL season on Saturday, October 10th in their new home, the Valley View Casino Center, in San Diego.

The Gulls are one of five California-based teams in the AHL’s newly created Pacific Division, which includes the affiliates of the NHL’s Calgary Flames (Stockton Heat), Edmonton Oilers (Bakersfield Condors), Los Angeles Kings (Ontario Reign), and San Jose Sharks (San Jose Barracuda). InnoVision Marketing Group will promote the Gulls in San Diego as well as the greater Southern California and Southwest regions.

“InnoVision Marketing Group will help us achieve our goal of being both a recognized and respected brand in San Diego and beyond. We first encountered InnoVision Marketing Group as the agency for a counterparty in another transaction, and we were so impressed by their creativity, professionalism, and execution capability that we sought them out for representation,” said Ari Segal, San Diego Gulls President of Business Operations.

Since the formation of the Pacific Division was announced in January, the Gulls and Valley View Casino Center have worked together on a range of projects to enhance the in-venue game-day experience, ranging from the purchase and installation of new state-of-the-art LED video boards to completing full renovations of team facilities, such as locker and training rooms.

The Gulls have embraced the hockey tradition in San Diego, bringing back the iconic Gulls name and largely preserving the popular Gulls logo. The Gulls have also sought to make a mark in the community and, through the San Diego Gulls Foundation, have already sponsored two Learn to Play Hockey clinics and hosted their 1st annual summer block party fundraiser on September 5.

For over 30 years, Ric Militi, CEO and Creative Director of InnoVision Marketing Group has worked with iconic brands such as Pennzoil, Corona, Neutrogena, Kahlua, Nissan, DreamWorks/SKG and Valvoline as well as major brands in the retail and entertainment industries, including the Rio Hotel & Casino, Harrah’s, Merv Griffin Hotels and Universal CityWalk.

Experiencing tremendous growth in its fourth year of business, InnoVision Marketing Group provides much more than the traditional marketing firm, going above and beyond for each and every client. The company keeps a high level of focus on keeping team members motivated, passionate and engaged in everything they do, all while keeping an upbeat work environment. InnoVision is defined by its unique culture of free-flowing ideas, transparency and positivity.

“We are proud to have been named Agency of Record for San Diego’s newest professional sports franchise. We are thrilled to have the opportunity to work with this incredible organization led by an amazing group of people,” said Ric Militi. “The Gulls are a team built on a foundation of winning and loyalty, and InnoVision Marketing Group, along with all of San Diego is ready to rally behind a winning team.”

To learn more about InnoVision and their anti-agency® approach to marketing, please visit

About InnoVision Marketing Group

InnoVision Marketing Group is a rapidly expanding marketing and advertising firm located in picturesque San Diego, California. As the country’s only anti-agency®, InnoVision prides itself on building lasting relationships with each client that challenge the traditional agency approach to marketing. This personalized attention and service, combined with cultivation of a strong brand image, has ensured continued success and new business through referrals.

Since first opening in 2012, InnoVision has branched out from its humble beginnings, adding world-class clients to a growing roster that includes Valley View Casino & Hotel, Massage Envy Spa, Dashers Insurance Services, Crime Stoppers, Grossmont Center, Forty Degrees Vodka, Unicorn Jewelry & Watch Boutique, XY Find It, Webble and Fresh Start Surgical Gifts among others.

Most recently, InnoVision has entered the world of commercial film production, launching Pretzel Logic Productions. The production company was created to provide the same level of specialized service, creating cutting-edge commercial and internet films while embracing storytelling and the brand vision. To learn more about InnoVision and their anti-agency® marketing methodology, please visit

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