Take These 5 Steps When Your Facebook Ads Don’t Convert
Social media platforms like Facebook are great places to advertise. Especially considering the billions of users and billions of dollars in ad revenue. However, while social media offers many great possibilities, it also comes with its specific problems. Ads not converting is one of them. But if you’re frustrated by this, don’t worry; there are solutions. Read on to find out what to do if your Facebook ads don’t convert.
1. Figure Out What the Culprit Is
There can be a number of different reasons your Facebook ads don’t convert. The first step you should take is to look into these reasons and see which one might be hindering you. It could also be a case of multiple issues.
Some of the reasons your Facebook ads don’t covert could include:
- Your ad spend is too low
- You haven’t figured out your target audience
- You don’t have enough audience data
- You aren’t segmenting your ads
- The message is inconsistent and/or uninspiring
- The call to action is weak
- Value is unclear and/or thin
- Poor UX
- Not posting at the right time
In some cases, the problem is obvious once you know what to look for. However, you may also need to turn to the analysis done by experts, such as a marketing company.
When you figure out what your specific issues are, it will likely be easier to determine the best solution.
2. Discover and Target Your Ads’ Ideal Audience
One reason your Facebook ads aren’t converting could be that your target audience is too broad or too narrow. If you’re inexperienced in social media marketing, your attempts to best target your ads could be way off. Facebook has a number of features that help you with this, including a tool called Audience Insights. But many users are not aware that this even exists.
Exactly how narrow or broad your target audience should be can depend on factors such as the size of your business. However, many experts say that being a bit too broad is better than being too narrow. You don’t want to limit your reach, but you also don’t want to go too far in the opposite direction.
There are a number of things you should be looking into as you discover how to reach your ideal audience.
You can start by examining existing customers, your mailing list, and individuals who engage with your content (either via Facebook or your website). You should also try segmenting into three categories: demographics, psychographics (focused on interests rather than data), and behavior.
Some find that the best way to determine these is by sending out customer surveys. The questions you should be asking include:
- Where are you located?
- Why do you turn to this business or service over the competition?
- How did you hear about us?
- What products/services stand out? Which would you recommend?
- What words would you use to describe this business or service?
3. Consider Spending More on Your Ads
Spending more on marketing is a budget move that can really pay off in the long run. In general, data has shown that spending more a month on Facebook ads will net better results. If your current ad budget is too low, you may essentially be wasting your money.
If you don’t have a lot of money to budget for that much, you may need to focus on other ways to build sales. Then, once you are earning more, you can reconsider your Facebook ad campaigns. Spending the right amount on advertising could include hiring a marketing company. Working with experts is another choice that can really pay off.
4. Hire a Great Marketing Company to Manage Your Facebook Ads
If you want to make sure that your Facebook ads convert, a good plan is to reach out and work with professionals. Your in-house marketing can only do so much.
A great marketing company knows exactly what to do to make your Facebook ads reach their target audience. They also know how to make your value clearer and strengthen the call to action.
Turning to professionals can also result in improved ad creativity and interest. As the experts, they know what colors to use, how to get across messaging, what images will get noticed, and what ads users are most likely to engage with. An eye-catching ad that stands out can make a big difference.
For a great marketing company located in Phoenix, turn to InnoVision Marketing Group. We bring our expansive experience and incredible knowledge to digital advertising. We’ve spent years in research to ensure we are the top experts in this significant form of advertising. For instance, we have developed a great method to amplify targeting. We accomplish this by using geofencing technology.
This is one of the many helpful services our marketing group has to offer.
5. The Issue Could Be Bigger Than Your Facebook Ads
Sometimes, the reason your Facebook ads don’t convert has more to do with your landing page than the ads themselves. Your website may have those similar issues that can hold back ads.
These could include:
- Poor quality images
- Thin content
- Inconsistent messaging
- Unclear value
- Poor UX
There are other issues that could be unique to your website. For instance, you may need to reorganize the landing page or simplify navigation. This is also another area where hiring a great marketing company could make a difference.
If your Facebook ads don’t convert, turn to our marketing group for help. You can find more information on InnoVision on our website. Browse through our website to see plenty of examples of our excellent work for many different clients. This includes our expansive web portfolio.
So, don’t hesitate to reach out to us. We look forward to working with you and building up all your advertising avenues and possibilities.