In the digital age, your business’s success depends on a variety of factors. It’s no longer enough to simply design the best product or deliver outstanding service; you must also establish a solid online presence and be easily reachable to your audience.
Beyond the usual “About Us” page on your website, there is a nifty tool that can help you increase your outreach, establish yourself as a trusted source, and drive more traffic to your site: a company blog.
A blog offers you a direct communication channel that you can use to share interesting and relevant content, business updates, and much more. Statistics show that having a blog section on your website can drive 55 percent more website visitors.
Here are five key benefits of blogging for business:
1. You Can Use It to Attract New Customers
In the smartphone era, most potential customers for your business are going to look up a product or service they need to do their research. Whether you are selling bespoke furniture or spare parts for a car, your blog provides valuable real estate you can use to help prospects discover your business. You can have informative and engaging blog posts on your website detailing the benefits of what you offer and how it can ease the pain points of your customers.
In other words, your blog posts can be crucial in converting a visitor casually browsing for information to a paying customer. Bear in mind that the more expensive your product or service, the more likely the customer is to conduct thorough research before locking down their choice. You can leverage this opportunity to sway them in your favor.
2. You Can Establish Yourself as a Thought Leader
If you operate in a saturated industry, you need to do something different to stand out. If you want to be recognized as an expert in your field, a company blog on your website can be extremely helpful.
Focus on the common issues customers face in your industry and create blog posts about the solution. Have any valuable insights that can help your target audience? Share them through a blog post. Tips and tricks on how to get something done in your niche? Write about it.
Before making any decisions, people want to hear what the experts have to say about the issue. Posting such content over time can go a long way toward solidifying your position as an authority in your market and making yours the go-to business for your customers.
For instance, say you have a car dealership. By adding a series of blog posts on your website on common vehicle shopping and care questions or issues, you can showcase your knowledge and expertise. Once you get recognized as an expert, the chances of people choosing to work with you when they need to purchase a vehicle will increase.
Consistently posting on your blog can also result in guest posting opportunities. When you write for well-known websites, you can add a link back to your website, helping more audiences discover your business and improving your visibility. In other words, the more content you create for your blog, the more opportunities come your way to help you get noticed by more people.
3. Show What Your Business Can Do
There’s hardly any merit in boasting that your business can do a lot to benefit customers unless you can back up your claims. Having a catalog of past work helps customers get an idea of the quality you can deliver.
Your blog is an excellent avenue to display your portfolio and showcase what you have done in the past. You can create posts on case studies that clearly demonstrate the problem a client was facing and how your product or service was able to address it. This can help future clients visualize the benefits once they hire your services.
Make sure to provide high-quality pictures with every blog post and to include alt-text descriptions with your images.
4. Boost Your Search Engine Rankings
You don’t have to shell out money to show up on the first page of Google search results. A blog on your website is one of the most underrated hacks to improve your search ranking.
You can pepper relevant keywords throughout your blog post and make it search engine optimized. You can also include long-tail keywords, which don’t have as much search volume as the more popular terms but are easier to target and easier to rank higher with. You can also use your URL, meta description, and title of every blog post to add the right keywords and get noticed by Google’s algorithm.
5. Improves Link Building
Internal links play a vital role in helping search engine algorithms decide which web pages on your site are most important. The more internal links leading to a page, the more important the page. In fact, internal links are considered among the 200 factors taken into account by Google to work out a website’s ranking.
Publishing valuable blog posts on your website not only entices potential customers but also gets you noticed by other businesses within the industry. This could lead to backlinks to your website. When authoritative websites add a link back to your blog, it signals to search engines that you are an expert and that your website provides helpful information. It also enhances the domain authority of your website, which is an essential factor in improving your overall discoverability.
Want to Build a Stellar Blog on Your Website?
Now that you know the benefits of blogging for business, it is time to get into action. If you don’t know where to begin with your blog content strategy, help is available at your fingertips.
Reach out to InnoVision, based out of San Diego. Our team of experts can assist you with all aspects of strategizing and publishing digital content while targeting the right keywords to help your website rank higher.
