Digital marketing is a sector that is constantly evolving. Every month, there are new trends in the market as social media platforms are constantly tweaking their algorithms and offering to generate maximum engagement.
Following the most effective trends is the best way for businesses to handle marketing in San Diego, survive the stiff competition, and stay ahead of the curve.
Wondering what’s in store in 2023? Here are the top five trends you need to watch out for:
1. Video-Based Content Will Be King
With shrinking attention spans, your target audience is no longer content with static posts alone. If you want to capture their attention right off the bat, investing in video content is the way to go. Whether it is Reels or TikToks, bite-sized videos that pack in all the information you want to convey to the audience to increase brand awareness and boost brand loyalty can hold you in good stead.
A vast majority of audiences tune into their mobile devices daily and stream video content for hours, so creating the right kind of videos that talk about the product and how it can benefit the audience will be a big trend in 2023. Brands that can successfully leverage videos to be effective marketing tools will emerge as the frontrunners.
2. Investing in Influencer Marketing Is Key
Marketing through social media influencers is already big, and it is only going to get bigger. Not just top-of-the-line mega influencers but micro-influencers can also help boost brand awareness and deliver the desired engagement. Even with a following of a mere 1,000 to 10,000 people, such influencers can prove to be effective at producing organic content that’s capable of influencing the target audience. Moreover, for brands, investing in influencer marketing can also provide ready access to user-generated content and fetch genuine interactions with customers and prospects.
It is important to focus on an omnichannel approach when utilizing influencer marketing to create a range of content. Omnichannel marketing goes a long way in helping a brand develop a consistent personality across different online and offline platforms, and it helps deliver a seamless experience to the audience. For instance, if the brand targets an Instagram influencer to make a Reel about its latest product launch, the same Reel can be promoted on the brand’s Facebook page or even plugged into a newsletter.
3. Pay-Per-Click May Not Provide Huge Gains as Expected
Pay-per-click ads are great for business, but customers aren’t exactly the biggest fan of getting interrupted by ads in the middle of watching a video. In fact, they are so fed up with being interrupted that most install ad-blockers on their devices.
A key marketing trend in 2023 will be the manner in which businesses navigate this challenge. Ads are still an effective medium to amplify your message and grab the audience’s attention, but pay-per-click may not be the best way to go about it. Experts predict that in the absence of a cost-efficient strategy, investing a chunk of the marketing budget toward PPC ads could be done thoughtfully. Businesses may be better off using the money to ramp up their content game plan. Working with marketing experts can help you make sure you’re budget is invested in the right strategies.
4. User Experience Cannot Take a Backseat
In 2023, user experience cannot merely be a buzzword. A good UX design can be the backbone of your business, as it has a direct impact on creating a positive experience for the user interacting with your brand. It’s time for marketers and brands to realize that great UX is a powerful tool, whether they are designing an app or a website. Adhering to basic UX principles can go a long way in ensuring visitors don’t get overwhelmed with too much information as soon as they check out the first page of your website or log on to the app.
Here’s a look at some of the popular UX trends that will continue in 2023:
- Adding interesting animated elements
- Keeping the layout clean and minimal
- Using “scrolly-telling” to make scrolling a memorable experience
- Using bold colors
- Increasing emphasis on producing more video content
Adapting to these changes can help brands create maximum impact on the users.
5. Inclusivity Cannot Be Ignored
Any marketing tactic that doesn’t include the entirety of your target audience may fail to deliver the expected results. With the increased focus on diversity and inclusion across the board, it is more critical than ever to craft marketing plans that keep in mind the key demographics of your users. In fact, audiences now expect diversity as a norm and no longer shy away from calling out brands that fail to do so.
While there are various ways to bolster diversity and inclusion, a good starting point can be to produce content featuring individuals who belong to different races or have different skin colors and ethnicities, sexual orientations, and body types. This can help businesses to resonate with their target audience.
Such efforts toward shifting the spotlight on diversity and inclusion can positively impact your business and improve its bottom line.
Conclusion
Half-baked marketing efforts cannot provide the results your business is chasing. You need to embrace the latest trends to stay on top of your game and ahead of your competitors. The digital landscape is constantly changing, so failing to keep up can result in an early exit. The good news is that you don’t have to do it alone. If you need help shaping your marketing strategy in San Diego and coming up to speed in 2023, InnoVision would be happy to assist you.
At InnoVision, we excel at crafting different pieces of the puzzle to create a marketing masterpiece. Our team is well-versed in what’s latest in the industry and excels in developing effective strategies for positioning your brand in a manner that brings you closer to your customers. Whatever you need, get in touch with us so we can help you leverage innovative ways to build a memorable brand.
