No matter what industry you’re in, your business needs a website. Not only can it demonstrate your company’s credibility in your field or with your services and products, but with a website, you can also start generating leads and showing your brand to the world.
If the website is the home base, then digital ads are recruiters. They go out into the world to seek your potential audience members and draw them back to your website so they can read more about who you are: your mission, your services, and your products. Hopefully, that means they’ll convert to being a repeat customer.
While a simple search engine search can make it seem like there are lots of free or cheap tools at your disposal for creating your own digital ads, you may be worried about making a good first impression. And where do you put these digital ads, anyway? What kind of advertising is even available?
We definitely understand leveraging digital marketing to your advantage may seem like an overwhelming prospect if you’re handling it all alone. However, you’ll find that digital ads and marketing aren’t as mysterious as they might sound when you work with a digital ad agency in San Diego, such as our creative teams at InnoVision.
Read on to learn about three key factors for driving users to your website using great digital advertising—and how a digital ad agency can help streamline the process.
1. Understand the Digital Landscape
Digital landscape is the content you create and the hardware and software you use to interact with your digital advertising. For instance, Google or Facebook (if you have a business page) could be considered integral to your digital landscape if you use them in your marketing plan. So could writing blog articles, emailing a newsletter to your mailing list, or the mobile apps you provide for your customers.
Each industry is different, so knowing what works for other companies in your field is an important way to give you a boost from the very beginning. Take a look at your competition or other companies that offer similar services or products. Not every company is the same, even if they offer the same service or product. However, if they have a certain angle or digital marketing plan, it can be used to create something similar that will be tailored to your needs.
Understanding the digital landscape particular to your business and how to utilize the right tools can take a little legwork. When you work with a digital ad agency already familiar with your industry, your business benefits from the extensive experience of its team members. Plus, they do that work for you.
2. Understand Your Customers
It can be complicated to reach your potential customers using digital ads since 2 out of 10 customers state they don’t like online ads at all. Therefore, customer-centered marketing is more likely to create loyal customers who keep returning to your business.
Since repeat customers are easier to sell to, all you have to do is keep paying attention to your customers’ needs. If you maintain your quality and refine your process, your customers will be happy and will share that experience with their friends and family.
The best way to get to know your customers is face-to-face, but what if you are a small business, an online-only business, or want to expand your business from local to national? Social media platforms are a great tool to interact as a business and vital to the digital landscape. Using your Facebook, Twitter, Instagram, and LinkedIn business profiles can help you gather feedback, inform, and entertain your customers, whether they’re current or potential. This way you will receive comments from your customers.
Side note: It’s important to respond to the comments, whether the feedback you get is positive or negative. This will show that you value their experience and their opinion, creating more trust in your brand.
A digital ad agency in San Diego can help you reach the right audience with your ads. An expert will get an understanding of your clients and potential clients and then use that information to ensure your ads are seen by the right people through targeted advertising.
3. Experimenting Is Key
While leviathans such as Google and Facebook are often staples of a company’s digital ads, don’t be afraid to see what other technologies or platforms are out there. Technology is constantly evolving, and your customers might be found on a new website or communicating in a new format, such as on TikTok, a video-sharing app that is a relative newcomer to the social media family.
Don’t expect major gains overnight, but if you find that a certain kind of digital ad isn’t working, consider changing it or trying it somewhere else to see if more effective elsewhere. Don’t be afraid of offering surveys to your current customers, even if it’s a simple, “How are we doing?” on their checkout screen. This is a great way to hone your process for best practices.
Refining your process through experimentation will make your business advertising run like a well-oiled machine, but experimenting until you’ve found the best fit for your company takes time and work. Since you’re busy running your business, working with an experienced advertising company can allow you to focus on the other important elements of your business.
Agencies like InnoVision will not only understand how to create digital advertising but also how to use it to your advantage. InnoVision is the largest full-service marketing and digital ad agency in San Diego. Our anti-agency approach is geared toward understanding your company so we can deliver on our promises. A partnership with InnoVision will increase the likelihood of your success. Contact Team InnoVision today.
