Choosing to use an advertising agency in California is a great idea for your business. Advertising agencies are industry experts, meaning they have the knowledge and experience to help your company stand out from the crowd. They also have all the latest and best resources, such as marketing software, research, and reports to help make everything happen.
Advertising agencies will make sure that your campaigns are well thought out, that they fit your brand, that they will reach your customers and potential customers where they are at, and will be successful. Plus, by choosing to use advertising agencies, you can focus on the daily running of your business while someone else manages your marketing.
There are many advertising agencies in California out there for you to choose from. So how can you choose? At InnoVision Marketing Group, we know a thing or two about advertising, so here’s how you can choose an agency that works for you and make the best decision for your company.
Consider Compatibility With Your Business
When it comes to choosing an advertising agency, you want to make sure that your business is compatible with the company you choose. This agency will be responsible for creating and implementing campaigns that showcase your business and appeal to your clients and prospective clients. It’s vital to ensure the advertising agency truly gets your business.
What are the agency’s missions, goals, and views? Are they similar to those of your business? Similarity and understanding will help make sure the advertising campaign created is the best for your business and as impactful as it can be. Sometimes, compatibility is not obvious during the first meeting, so be sure to ask questions to find out more and schedule that second meeting to get a full feel.
Be Sure They Offer the Services and Products You Need
While you may not know exactly what you want your advertising strategy to entail, you probably have an idea of some of the services and products you’re interested in utilizing. Look at the services they offer. Do they have a portfolio of previous work or a list of current or past clients? If they already have experience in your niche and with customers like yours, it’s highly likely they’re well-equipped to do it again.
If you want to try a number of strategies or don’t have the slightest idea what your advertising should involve, look specifically for advertising agencies in California that are full-service agencies. Companies like InnoVision have experts in every field of marketing so they can provide businesses with a cohesive advertising campaign.
Read Reviews and Get References
Just like you read reviews when you are online shopping, you should read reviews and check out the experiences of those who have worked with an advertising agency before. Do a search online, but also check each agency’s website for testimonials and client lists.
Clients who have worked with the agency before are your best source of information, as they have already been in the position you may be in. They can give you the inside look or the real deal of what it’s like working with the agency and whether or not the campaigns they created were successful.
If there isn’t a list of clients on the website, you can also request references. Any agency that’s confident in its work should be able to provide you with a couple of businesses they’ve worked with in the past for you to chat directly with and learn more about the agency. If they’re unwilling to provide references, consider moving on to another agency.
When you talk to past clients, ask about working styles, communication frequency, the success of the campaign, and so on. Being able to chat with a prior client can be a big factor in providing you with the full picture and helping you better make your decision.
Choose an Agency That Fits Your Budget
Of course, money is an important factor when it comes to choosing advertising agencies in California. Your business likely has a strict advertising budget that needs to be followed. It’s important to keep to that budget. You want the advertising agency to help you bring in revenue, not cause you to go into debt.
Compare prices from different advertising agencies, but also compare what you get from each advertising agency with the price they’re giving you. Do you need everything offered? Do you need something that’s not being offered? Don’t just look at the price when you’re looking into advertising agencies; look at the products and services offered as well.
It’s also important to make sure the payments have a clear schedule so that you won’t be hit with any surprise fees.
Ask the Right Questions
By choosing advertising agencies, you are essentially interviewing different places to figure out which one is the right fit for your business. To help with this, create a list of questions that you will ask each of the agencies you are talking to. This will make it easy to compare and contrast each agency and what they offer.
Be sure to ask:
- What is your industry experience?
- Can you provide references from companies you’ve worked with who are similar to ours?
- What are your fees?
Another important question to ask is whether they are working for any of your business’s competitors, or if there are any other potential conflicts of interest, because that could get awkward really fast.
As you can see, there is a lot that goes into choosing advertising agencies in California, but it is well worth it. Just like with any big purchase or big decision, you want to do your research to be sure you know who you’re hiring. Additionally, be sure the agency understands what your business does so they can fully showcase it in an attractive and enticing way.
If you are currently looking at advertising agencies in California, we encourage you to add InnoVision Marketing Group to your list of potential agencies. We pride ourselves on not being your typical ad agency. We have a full belief in partnership with flexibility and a promise to be as transparent as a partner should be. We also invest in your long-term success, not just your short-term success. We would love the opportunity to hear about your advertising needs, so please contact us today.
