The number of people who visit a website is known as “website traffic,” and when it comes to website traffic, the more the merrier. Increasing your website traffic is the goal of many website owners, but not many know what it takes to make that goal a reality.
Website traffic can take years to build up or just a few months, depending on the strategies you take to make it happen. With the help of digital marketing companies, you can get professional assistance with gaining more traffic to your website. Digital marketing companies like InnoVision can implement proven strategies to grow your website traffic in as little as six months.
Here are a few different strategies you can use to help increase your website traffic:
Utilize Your Blog
A website alone can provide potential customers with information about your services or products, but it can be limiting in reaching a broader audience. To help increase website traffic and become visible to more potential customers, many website owners decide to utilize a blog. Blogging can produce the results you’re looking for by speaking to your audience about subjects they are interested in and that relate to your business.
If you’re in car sales, for instance, you could use your blog to write about how to select the best SUV for a family. People searching for things like the newest cars could find your site based on blog posts you write about those subjects. From there, they can be linked to other pages on your website where you sell your product or services.
Perform Keyword Research
There are an endless number of websites creating content on the internet, but not all of them are creating it in the most efficient way. When you write a post on your website you want to make sure that the people who would read it can easily find it. The best way to do that is through keyword research.
Researching keywords entails looking at what people are searching for, the specific words they’re using, how many people are searching for the words, how many pages are using that word, and so on. Your goal is to find keywords that get a large volume of traffic but have low competition. Long-tail keywords are a great way to achieve this goal. Just switching from something like “best pizza” to “best pizza San Diego” could do big things for your pizza review website. Once you’ve chosen your keywords, you can use them in your content.
The right keywords could be the difference between a few hundred and a few thousand people finding your post. Using keywords strategically and often could help search engines notice your post and bump it up in their rankings. The right keywords could give you the potential audience you’re hoping for, which could then increase your website traffic.
Expand Your Reach
There are a number of ways to drive traffic to your website that don’t involve using your website directly. One way that you can expand your reach is by working with other websites and platforms. Other platforms have an audience that may differ greatly from yours, but after hearing more about your specific subject, they may be interested in your product or service.
You can reach other audiences by writing guest blog posts. Guest posts allow you to write for other websites, and in return, they link back to your website. These links are known as backlinks, and they can improve your domain authority and SEO ranking.
When your website receives a backlink it increases your credibility, so getting a few of them is very beneficial. When you write a guest post, it can typically be filled with one or more links directing back to your website, bringing in a new audience and a new set of potential customers.
You can also appear on podcasts. These relationships can be mutually beneficial, as podcast hosts are always looking for new guests, and by speaking on their podcasts, you can reach their audience.
Expanding your reach in these ways can allow you to reach a group of potential customers that have never heard of your business and almost always results in more traffic to your website.
Create a Content Optimization Strategy
The content on your website could either be helping your website to grow or stunting its growth. If there is content on your site that isn’t performing well or that is stagnant, it could be contributing to your unchanging website traffic. A digital marketing company can help you create a strategy to correct this issue and refresh your site. While there is no quick fix, there are a few you can optimize your content.
Creating a content optimization strategy is simply the process of making your content as relevant as possible so that you can see more results. You can optimize the content on your website by using a strategy that best addresses your current traffic problems.
If you have posts that aren’t getting any traffic, you should consider going back into those posts and improving and updating them. Perhaps they are too long, too short, or aren’t using the right keywords. Maybe the links go to pages that are no longer current. If you see potential for that content, then you should revisit it and improve it to the best of your abilities.
On the other hand, if there is poorly performing content that is no longer relevant, you should consider removing it. Having this kind of content on your site could hurt your SEO rankings and lessen your website’s credibility. Doing these few simple tasks could help to refine your blog and lead to increased website traffic.
Increase Quality Content
After you’ve optimized past content and used great keywords, your next goal should be increasing the quality content that you put out. Not only do search engines like to see that you’re posting good content, but they like to see that you’re posting it often. It shows that your site is active and up-to-date. And when search engines like your consistent content, the content is likely to show up in searches faster. This makes it easier to find by a wider audience faster.
If you need help sprucing up your website, creating content for your blog, or updating your existing blog content, reach out to InnoVision. Our team would be happy to show you how we can support you as you grow your business’s online presence.
