Video Production Services Are a Marketing Game-Changer
In any business, you’re always on the lookout for a new way to take your marketing to the next level. There are many ways to do this, but one of the most critical is for your business to be at the forefront of the latest technology and the latest trends.
Far from being a trend, the devices we carry with us are here to stay. Our phones, laptops, and tablets are how we consume the majority of our media and where a lot of us spend a marked amount of time. Marketing through our ubiquitous devices is becoming more and more necessary in order for businesses to reach customers.
One of the best ways to truly take your marketing to the next level is by securing video production services. Having videos produced for your business—regardless of what product or service you offer—is a game changer.
Videos Are One of the Best Ways to Represent Your Brand
If you want to hook potential customers and keep them interested long-term, you need to be able to communicate precisely what your product or service offers that your competitors’ products or services don’t. You want any potential customer to understand your story, and a well-constructed, professionally crafted video is one of the best ways to do that.
A video can deliver a great deal of information in a captivating and entertaining way, without taking a lot of time to do it. One of the great advantages of video marketing is that your customers will learn a great deal about your brand and product in a short time.
Videos Will Boost Your Search Engine Optimization (SEO)
If your social media and websites have video content, this can have a direct benefit on your customer engagement. Research has shown that potential customers are more likely to click on a video search result than on one that is simply text-based. Not only are they more likely to select a video, but once they have clicked, they are more likely to remain on the page for longer. The fact is, having video content on your website can have a dramatic effect on the traffic that comes to your site.
The best way to take advantage of this is to have multiple videos covering your product or service. You shouldn’t just have videos on YouTube to boost your SEO, but you should embed videos directly on your website itself. This way, customers will spend more time on your site watching videos after the initial click. You can increase the traffic even further if you treat your videos like any other SEO content; that is, by utilizing keywords and easy links for sharing. Professional video production services can assist you with this type of content creation.
Videos Will Also Improve Engagement With Your Social Media
If you want the marketing strategy for your business to succeed, you will need to take advantage of every possible angle. This is especially true when it comes to your social media presence. That means your company should have a presence on the biggest sites, such as Facebook, Twitter, and Instagram, but that you also shouldn’t limit the business to just these pages. You should also have a presence on YouTube and other video-sharing sites like TikTok and take advantage of the YouTube algorithm so that your videos can be recommended to potential customers who are searching for products similar to yours.
Assuming your videos are well-made and engaging, your customers will enjoy watching them during times when they may not be as receptive to other marketing content. Often, people watch videos when they want to relax, and if you are providing videos that are of interest or value to them, you can increase their engagement with your product while they kick back.
Videos Are More Likely To Be Shared and More Likely To Be Clicked On
Video production services are definitely a marketing game-changer. With most forms of advertising media, the click-through rate is relatively low, even for a well-crafted, engaging ad. For video content, the click-through rate is usually around 1.84 percent, much higher than most other types of content. Video ads connected to YouTube videos get plenty of views and are much more likely to be seen by potential customers than other forms of advertising.
If your videos are well-produced and interesting or valuable to potential customers, they are more likely to be shared than other forms of media. If you can briefly tell the story of your product and get customers to pay attention to your business, they may just pass what they’ve seen on to other potential customers. Videos that receive lots of shares are some of the best ways to expand your brand, without having to shell out additional money from your advertising budget.
A Great Video Means a Great ROI
Some businesses express reservations about producing video content because of the initial up-front cost. It’s true that videos are not always cheap to produce, but if you do produce them, they will often pay for themselves fairly quickly.
But this is only true if the video content you are using to advertise is of excellent quality. It’s important that you advertise with content that is of the highest quality. This doesn’t just mean production quality; you need videos that perfectly represent the brand you are trying to sell. You also need to use the right keywords so that you have a piece that potential customers can find easily through online searches.
If you’re looking for the best video production services in the business, turn to InnoVision Marketing Group. InnoVision’s Pretzel Logic Productions specializes in creating videos that will represent your brand perfectly, helping not only earn a return on your investment, but also helping your business grow and thrive in a way that it never has before.
