Agencies that specialize in casino advertising

When it comes to the business of casinos,

we speak your language

One of the biggest mistakes a casino can make is hiring an advertising agency that doesn’t understand casino operations and how to market to real gamers

The magic happens all under one roof. If you are looking for results-driven marketing strategies and an unmatched level of customer service, look no further. InnoVision is one of Southern California’s fastest growing marketing firms. We offer all the necessary capabilities in-house to fully execute any campaign with our talented and diverse team.

Aside from InnoVision being a true full-service national agency, we have a deep caring for and understanding of traditional and Native American Gaming. We are passionate about the casino industry and feel we may be the only agency that understands the internal workings, budgets and operations side of Tribal Gaming. Our founder has over 20 years of casino experience, including the Rio, Harrah’s and Valley View Casino & Hotel. InnoVision was founded as a spinoff of the internal marketing department of one of San Diego’s most successful casino properties, Valley View Casino & Hotel.

Casino Success Stories

Valley View Casino & Hotel

From 2003 to present, our founder and the InnoVision team are proud to have participated in the growth of Valley View Casino & Hotel becoming one of the most successful casinos in the United States today. Strategic media buying and integration into content, as well as supplemental promotional events giveaways negotiated as part of the media investment, are critical to the foundation of these and all successful marketing efforts.

  • Guest Visits increased by 150%

  • Food & Beverage revenues and comps both increased by 250%

  • Total Revenues increased by 300%

Rio All Suite Hotel & Casino

Working alongside the owners and president of the Rio, our founder became ownership’s direct contact and learned the ins and outs of casino marketing from the ground up. Together they created one of the strongest brands in Las Vegas. Ric also pioneered the reverse RFP process for media buying during this time, securing incredible added value for the Rio through these efforts. The media distribution was further enhanced by targeting bachelorette parties with packages, special offers and the introduction of new venues at the Rio. After driving female guests to the casino, men too made the Rio a mainstay and nightlife capital in Vegas.

  • During this period, the team drove 10,000 covers each day through the Carnival World Buffet and another 20,000 covers through the rest of the restaurants.

  • The Rio brought online the first nightclub in the casino industry and launched the first day club beach pool parties in Las Vegas. Overall, the hotel was at 96% occupancy and the Rio experienced 100% growth over 5 years with a YOY growth rate of 25%.

  • Eventually, the Rio was successfully sold to Harrah’s for $1 billion.

  • As a result of these initiatives, the Rio made Forbes’ Top 100 list for fastest-growing, most profitable casinos.

What Our Clients are Saying About Us

The InnoVision Marketing Group team is the finest team of marketing & advertising professionals that I have ever had the pleasure to work alongside in my 30+ years in the Gaming industry.

Their CEO, Ric Militi was our Vice President of Marketing for seven years here at Valley View Casino & Hotel prior to starting his own company, InnoVision, five years ago.

I met Ric while I spent 17 years of my career on the Las Vegas Strip at Caesars Palace, Ballys, Paris and The Aladdin. Ric was a marketing executive during those years at The Rio and The Aladdin and did an exceptional job at both properties.

When Ric discussed opening his own business with me six years ago, it was with the caveat that our casino company, Valley View Casino & Hotel would be his exclusive San Diego Gaming client, and that has been the case since 2013.

The strength of Ric and his team of over 20 highly trained professionals at InnoVision is their incredible, tireless work ethic, their strong sense of urgency, their dedication and loyalty to all their clients, their ability to follow up and follow through until conclusion on all projects, as well as their ability to listen and offer well thought out suggestions while always owning the final decision as their own, regardless of whose idea it was.

Their ability to act wisely and appropriately in great times, good times and bad times along with their flexibility to turn things around on a dime, combined with their exceptional creative talents, and their ability to buy media extremely effectively makes InnoVision easily the best in the business, in my opinion.

Their operational experience in our business and their ability to understand and react to guests’ behavior patterns is simply a cut above the six or seven other marketing/advertising agencies that I have had the pleasure of working alongside.

It would be my pleasure to discuss or answer any questions concerning InnoVision with anyone who reads this note and wishes to call, text or email me directly.

Bruce Howard
General Manager, Valley View Casino & Hotel

website development agency in San Diego

All of our work is ideated, developed and executed by our in-house team in
San Diego, California - and we take your business seriously.

Your Team

Behind every brand that InnoVision assists there is a team of creative directors, strategists, art directors, copywriters and designers that collaborate to bring your vision to life utilizing marketing fundamentals that are proven to increase your bottom line.

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