5 Reasons Franchises Invest in Digital Marketing
The world is online more now than ever before. So, if you want to have a successful marketing campaign, you need to integrate digital marketing into your strategy and meet clients and prospective clients where they are spending their time. A successful business will have strong digital marketing.
This is also true if your business is a franchise. You may not realize it, but franchise digital marketing is quite common. Think about big franchises like Dunkin’ Donuts, McDonald’s, KFC, and so on. You likely follow at least one of them on social media or have seen their ads online. That should show you the power of their digital marketing. Franchises that are active in the digital world stand out more than those that are not.
Here are five reasons franchises invest in digital marketing and how it can help take your franchise to the next level.
1. More Brand Visibility
There are a lot of components to the digital world. From social media to search engines to emails to online advertisements, there are many facets of digital marketing that you can utilize to get your brand out there. By taking advantage of all these opportunities, you will be much more visible to current customers and potential customers.
Digital marketing also allows you to broaden your reach to a much larger audience than you would if you solely stuck to traditional marketing and advertising methods. Radio and print advertising might be great for local marketing, for instance, but people all over the world are online. Utilizing digital marketing could help you expand your brand awareness to international markets.
2. Higher Return on Investment
Digital marketing has been proven to give businesses a higher return on their original investment. In part, this is because it’s typically cheaper to launch a digital marketing campaign than a traditional marketing campaign. A large-scale radio or print campaign can be costly. When it comes to a digital marketing campaign, however, the cost tends to be lower since it is at your discretion rather than someone else’s set price.
So, how much is this return on investment? It has been shown that for every $1 that a business has spent on a Google Ad, they typically double their investment, seeing an average of $2 in earnings. Additionally, businesses that incorporate blogging as part of their digital marketing strategy are 13 times more likely to have a positive return on their investment. When it comes to email marketing, businesses can get up to a $40 return on investment for every dollar they spend. These are just a few examples of how digital marketing could make a difference for your business.
3. More-Targeted Campaigns
One of the biggest benefits of digital marketing is that you are typically able to collect data about your target market. This means you can see who your advertisements are reaching, who is clicking on them, who is purchasing services from your business, and so on. You can also see their behaviors, including the path they took on your website before making a purchase. You don’t have this same array of data in a traditional marketing campaign.
Once you’ve collected and analyzed this data, you can use it to create digital marketing campaigns that are more personalized to your customers. You can even use the information you’ve gathered to help you better tailor your products and services to your clients.
You can also create campaigns that better align with the needs and interests of those who have clicked on your ads or visited your website but not purchased. This targeted strategy can emphasize how your product or service can help them specifically. Think about it—when you’re online, don’t you tend to go for more personalized recommendations than generic ones?
4. Better Local Targeting
Numbers show that 46 percent of all searches made on Google have a local intent behind them. This means people are searching for something close to them. Locally targeted digital marketing strategies such as search engine optimization and search engine marketing help people search for and locate nearby businesses. Being searchable to the right target audience helps build web-to-store traffic and increase your revenue.
5. Grow and Keep Your Franchise Customers
When it comes to your customers, you want to continue to keep the ones you have while attracting new ones. This could be a hard balance at times, but digital marketing makes it easier. Digital marketing allows you to share any news easily and quickly. It also allows you to share any special promotions and offers that are specific to each location.
Another perk of your franchise being active online is that it makes customers feel closer to you. It provides a sense of locality and proximity. Customers form stronger connections to you, even if your franchise is nationwide, because they recognize your brand and read the news you’re sharing. People like being in the know about their favorite businesses and products, and your digital marketing campaign allows them to feel like part of your inner circle.
There are many reasons why franchises should invest in digital marketing, and we’ve only scratched the surface. Overall, it can put a lot more eyes on your company, which can lead to more customers and more business wherever your franchise operates. Integrating digital marketing into your marketing campaign can make a big difference!
Starting a digital marketing strategy from scratch can be intimidating. That’s why InnoVision Marketing Group is here to help. Let us create and implement your franchise digital marketing campaign. We are a full-service marketing and digital agency that can help you take your brand to the next level. Contact us today to learn more about our services and how we can work together to make sure your franchise is reaching its full potential.
