5 Tips for Building Website Authority Using SEO
There are numerous reasons why building a website is a smart idea. Having a website is a great way to share content, increase business sales, and earn through users clicking on ads found on your website, from profits through online sales, and so on. Once you put in the time and effort to build your website, the next step is to get your website noticed by others.
The best way to get people to visit your webpage is to increase your visibility on search engine result pages. The more your webpage shows up in search results, and the closer to the top of the search results your page is located, the more users will click through to your website.
The practice of strategically increasing your page’s rankings on searches is called search engine optimization, or SEO. Website authority plays a large part in your website’s performance. The stronger your website authority is, the closer to the top of the page your website will be found in the search results, which translates into more visitors to your website.
So how do you increase your website authority? The SEO California experts at InnoVision have listed five tips for building strong website authority for your webpage:
1. Let Your Domain Age Gracefully
One way to increase your website authority is to have a longstanding history of strong content with frequent updates to your content. Over time, if your website is popular and has years of reliable content that online users visit often, your presence in search results will increase.
Having a history of popularity and a user-friendly layout with easy navigation can help prove that your website is valuable and worth showing in the search results when users search for similar content. Of course, building a history of popularity and strong content takes time, patience, and dedication to maintaining a strong website.
2. Obtain Strong Back Links
Another way to increase your website’s authority is to connect to other websites through back links. Back links are when other websites link to your website. Having old back links from just any website you can find isn’t enough to increase your website authority. You will want to avoid obtaining back links from websites that are spammy or that appear to be trying to game the SEO system through black hat SEO, such as random back links to any website that will reciprocate.
Being linked to or from spammy websites will make your website look like it is also trying to manipulate the rankings, and those back links will do more harm than good. Obtaining back links from websites with high authority can act as a kind-of upvote for your website when search engines look at your webpage, and it can help to increase your search engine rank as well.
When looking for websites that will provide strong back links, look for websites similar to yours that have been around a long time, have creative and relevant content, and have high foot traffic. The websites with higher traffic will mean more visitors will have the opportunity to click on the back link to your website, thus increasing your website’s traffic as well.
3. Frequently Add Quality Content to Your Webpage
Search engine algorithms are aware of how often your website is refreshed with new content for users to enjoy. Stale websites with little to no updates will drop in their SEO rankings compared to those websites that engage with their users and maintain a website with quality content that is relevant to its domain.
Your website content should be relevant and on topic to match your domain’s content history. You also want your content to be fresh and new. Get creative when updating your website. Recycling the same information found across the web does not have the same impact on increasing your website ranking and can actually harm your website authority, as it can look like you’re copying other sites’ material. It is important to take the time to get inspired and find new and creative ways to keep your website fresh so that users keep coming back for more.
You also want to make sure your website is easily navigable and user-friendly. Website sitemaps are always a good idea to include on your webpage. They both help users find their way around your page easier and help the search engine bots flow through your website and map out all of your available pages to include in the search results.
Another important factor when working on website authority is to ensure your website and the websites you link to and get back links from are all easily viewable on mobile devices. More often than not these days, readers are accessing websites from their mobile devices rather than from a desktop computer, so having a mobile-friendly website increases the value of your website, thus increasing its ranking on search engine results.
4. Link Your Website to Other Strong and Relevant Domains
Linking to other websites may seem counterintuitive to increasing your own page rank, but it actually does help increase your website authority. Similar to adding a list of resources to a research paper for fact-checking your writing, when you link to other reputable websites, this increases your website authority.
Linking to relevant pages with similar topics is important, as you don’t want to add random links to your website with little to no value to your readers. Link location matters too, as links within the text of a webpage carry more value compared to links found in the headers or footers of a website.
5. Add Relevant Keywords to Increase Page Relevance and Ranking
Make sure to add popular search terms in the text of your webpage content. This will help increase how many times your website comes up in search results. There are online tools available that provide lists of popular keywords to add to your website.
If you are looking for help to increase your own website authority, contact InnoVision, the SEO experts in California. Our experienced team understands how to make your website perform at its very best and is ready to help you make it happen.
