5 Tips for Effective Business Web Design
The success of your website is closely linked to how well it is designed. A jumbled-up website that is difficult to navigate is a surefire way to drive away traffic. The more closely you monitor the design, the better the chances of the web design being effective.
Effective web design in California can deliver the results you need. Here are five tips for getting the most out of your web design:
1. Visual Hierarchy Holds a Lot of Weight
The best way to present your content effectively is by following the principles of hierarchy. When you place the most significant part of your message right where your audience can best see it, you increase the chances of the call to action hitting home.
For instance, the name of your company or brand should be the focal point of your website. It should be in a clear and easy-to-read font, preferably in bold. The website’s value proposition, an overview of the products and services, customer testimonials, and case studies should occupy the lion’s share of the website’s real estate. Other content on your website can be presented in different sections of the website.
The idea is to leave breadcrumbs so that you lead your audience on the right path. You need to intentionally highlight things you want the visitors to read when they are on your website.
2. Social Proof Counts More Than You Think
By nature, humans tend to look for reviews or feedback whenever faced with an opportunity to try something new. They want to know what the experience was like for their fellow shoppers. It helps them trust a business, especially if it is their first time trying it out. In other words, genuine and powerful testimonials from previous customers can help you convert a prospect who is on the fence.
So how do you use testimonials on your website? You can place a mix of video and text testimonials on the website. Creating a separate section is not necessary. You may experience more success by placing these testimonials right on the homepage so it is one of the first things your visitors will notice. Add a header for each testimonial and video testimonial, and also add a brief text summarizing the testimonial. Make sure to add photos to the testimonials and the name/designation of the customer so that they come across as more authentic.
The only word of caution is to refrain from manufacturing testimonials to come across as a unique brand. Remember that false advertising is a punishable offense in certain countries, including the US. And even though such testimonials may spike sales in the short term, they are bound to impact your business negatively in the long run.
3. Make the Website Easy to Navigate
There’s nothing more frustrating for your audience than landing on a website that is extremely difficult to understand. If they can’t find their way around, they will never find the call to action. Having good navigation boosts your chances of ranking high on the search engine results page. Organized navigations also increase the chances of driving higher traffic to your website and make the users spend more time on your website.
Simplifying the navigation of your website is as simple as brewing a cup of coffee. For starters, consider putting all critical information on a single page instead of scattering it across the website. Research shows that people prefer scrolling over clicking. Reducing the friction between them and the information they are looking for can be an excellent strategy to hold their attention.
Always have a menu on your website that displays everything at a glance. Include a footer that contains all the essential information about your website, including the contact details of the business. Lastly, ensure that the navigation style you opt for is compatible with mobile screens.
4. Choose Stock Images Carefully
It is a great idea to include more visual assets on your website, as it is far more effective at capturing the attention of your customers right off the bat. Since original photography is both time- and cost-intensive, it is not a feasible option for most businesses.
In such cases, you may be forced to go for stock photography. Choosing the right photos for your website can be challenging. You need to select only such images that add to the credibility of your business. Going for generic shots, such as people high-fiving each other in a meeting room or looking at the camera and grinning, may not do your website any favors.
Try to select images that provide a realistic representation of what your business is all about. The goal should be to pick candid shots over ones that only work in studio settings.
5. Test Until You Find the Right Version of the Design That Clicks
Designing an effective business website ultimately boils down to trial and error. You can add all the elements expected from a high-performing website and still notice no results.
That’s why you need to consider the website as an evolving part of your business that will grow and take shape as your business grows. Experiment with different versions of the website to find out which one appeals more to your target audience. The power of A/B testing can provide great insights into which areas require improvement and what is catching the audience’s attention. Monitoring the test results periodically will provide you with solid information about what needs to stay and what can go.
Ultimately, the customer’s attention is the only currency that matters. The more changes you bring to your website to hold on to it, the better performing your website will be. The above tips can help you to revamp your business website to give it a facelift.
Need help with executing the task? Get in touch with InnoVision, a premier web design agency in California. Our team of experts is here to help you build a memorable website, and we are happy to help you.
