5 Tips for Engaging Your Audience on Social Media
If you’re looking for tips on how to engage your audience, you’ve come to the right place. A San Diego social media agency is exactly where to turn. InnoVision Marketing Group knows the ins and outs of growing your audience on social media.
Here are our top five tips for engaging your audience:
1. Post Quality Content
It may seem like a given, but posting quality content is one of the best ways to keep your audience engaged. Social media users follow a page when they feel it adds value to their lives. For instance, if you have a cleaning business, consider doing tutorials for your followers on everyday cleaning hacks. If you run a restaurant business, you may want to post cooking demonstrations or other how-to videos.
Visual images are a good way to increase engagement, but be sure to only post photos and videos that are high-quality. When possible, post video content instead of still images. According to a recent Forbes article, “Social video generates 1200% more shares than text and images combined.”
People also retain more information in video format than in written format. Since most people have a short attention span, keep your videos short and to the point.
2. Use Analytics Tools
A large part of increasing social media engagement is knowing your audience. In order to do this, you should use analytics tools that break down the demographics of your followers. This way you know your audience base and what content is most likely to appeal to them.
Many social media platforms provide analytics tools free of charge. For instance, the Facebook Page Insights tool will break down your followers by age range, gender, and location. You can see the top countries your followers are from, as well as the top cities where they are located. This information can help you tailor your content to a specific age group or region. Facebook Insights also provides recommended next steps to assist you in growing your audience.
TikTok also has an analytics tool that enables you to view key metrics regarding your content. You can get follower insights so you know when your audience is most active on the platform, which can help your content perform even better. More on leveraging that to your advantage in just a bit.
In addition to each social media platform’s analytics tool, you can also use other data analytics platforms to get more detailed insight into key metrics. Some popular choices include Hootsuite, Google Analytics, and Sprout Social, just to name a few.
Once you know the average age and location of your social media audience, you can use that information to identify an influencer who is popular among your followers.
3. Partner With Influencers
In the social media world, influencers hold sway. Partnering with the right one could give your business a boost in engagement and expose your brand to a wider audience.
Influencers may promote your product by posting a photo or video using it, or they could host a giveaway of your product for their audience. Each influencer operates differently, and influencer partnerships do as well. So it’s important to iron out the key details of the partnership beforehand.
For instance, find out whether the influencer will specify to their followers that the content is sponsored. And inquire about whether the influencer will simply be reviewing the product or actually promoting it to their audience. Be clear on what you expect from the partnership and follow our tips for starting an influencer-based marketing campaign so you can get the most out of the collaboration.
4. Poll Your Audience
Some social media platforms allow you to poll your audience, which can be a fun way to learn more about them while also generating more engagement. You can use the polling feature on platforms such as Facebook, Instagram, and Twitter.
In order to get the most engagement, try to keep the polls relevant and on-brand. For example, if you are a restaurant owner looking to debut a new seasonal menu, you can give your followers a few options and see what they’re most interested in ordering. Not only is this good for social media engagement, but it’s also good for business. Think of it as a fun, creative way to do some basic market research.
Uncertain what to ask your followers? Look up trending topics related to your industry. Make the poll as interactive and fun as possible. The US Chamber of Commerce has a detailed breakdown of how to conduct a poll on some of the more popular social media and video conferencing platforms.
5. Schedule Your Posts
In order to get the most social media engagement, people have to actually see your posts. With social media algorithms, the more people who like, share, and comment on your content, the more people are likely to see your posts in their feeds. So be sure to post at times when social media users, or your particular followers, are most active.
As we mentioned, TikTok has a feature that allows you to view when your followers are most active on the app. If you’re looking to gain new followers on your social media pages, do some research to see when people are most active on each platform. Hootsuite, for example, has an overview of the best time of the week to post on certain social media platforms.
If you follow these tips, you should start seeing increased engagement soon. And if you’re looking for a San Diego social media agency to grow your following quickly, the team at InnoVision can guide you with best social media practices and assist you in developing a targeted social media marketing strategy.
We know how to capitalize on your existing following while exposing your brand to a wider audience. Reach out today and see how we can use our expertise to expand your reach beyond your wildest dreams.
