5 Ways San Diego Advertising Agencies Can Help You Increase Leads
Generating leads is an essential part of growing your business. Gathering leads is less about finding new clients and more about how new clients find you.
We get that this may be confusing and you probably have questions. How can your business effectively reach and attract new and lasting customers? How can San Diego advertising agencies help your business generate leads and create systemized and constant lead flow?
More than half of businesses struggle with generating leads. Many companies rely on referrals and positive reviews, and though this is an important aspect, it cannot generate growth on its own. It must be partnered with other strategies.
There are rich sources of potential customers waiting to be tapped, and the right advertising agency can help you create an effective strategy so you don’t miss out. Keep reading to learn how advertising agencies can help implement a system that brings customers to you.
1. Understand the Basics
Good San Diego advertising agencies understand the basics of how lead generation works and what the most effective channels and methods are for attracting new customers. The lead generation process works like a funnel. First, you must attract traffic, then you must engage the traffic, then you must direct that traffic.
Traffic can be created through many avenues and channels. These include, but are not limited to, search engine optimization (SEO), search engine marketing (SEM), display ads, events, social media, video content, and blogs. Once a potential customer clicks on your website, it’s important to engage them before they click away. Free services or trials, discounts, surveys, free ebooks, quizzes, or podcasts are all great ways to engage potential customers and collect their contact information.
The idea is simple, but effective engagement and retention are not easy. It’s more complicated than simply attracting traffic and getting contact information; it’s about building an experience that a new customer is excited about, meeting a need, and creating loyalty. It’s about nurturing potential customers so they become life-long customers. This is where an experienced advertising agency can help you not only increase your leads but keep them coming back.
2. Create Compelling Video Marketing
We live in a visual age, and online video platforms get millions of views each day. It’s how audiences consume entertainment and where they go to watch product reviews, informational series, and how-to videos. Online video platforms like TikTok or YouTube generate some of the most traffic with millions of viewers, making them incredibly effective marketing tools.
Regularly publishing video content on platforms has helped companies generate leads successfully. In an age of media saturation, it’s important that your video stands out amongst the noise. It’s not just about creating regular content; it’s about creating videos that are visually compelling, provide value to your viewers and present your vision in a unique way. An advertising agency such as InnoVision can handle both the logistics and the vision to create results-driven content.
There are many ways to incorporate video marketing so keep in mind the needs of your customers and how your product or service understands and meets their needs. For instance, you can use video content to create a unique advertising campaign, engage with an audience through how-to videos, or create a personal atmosphere with “meet the staff” interviews.
3. Optimize Your Website
Your website is the face of your business. Your website should clearly represent your brand, be easy to use, and function properly. Web errors, slow logging speed, or a poorly designed website can drive traffic away. Your website should have a good user interface design, and the website or apps should run smoothly. If potential customers cannot find what they are looking for easily and quickly, they will leave your page.
A San Diego advertising agency can help you produce every aspect of your website and app, from design to function. They will conceptualize, develop, and implement a site that keeps customers engaged and and assist with writing, coding, CMS, e-commerce, interface, and website function.
Your website design and function play a pivotal role in the experience of a potential customer. If the web design is responsive and programmed for a great user experience, it will generate repeat business.
4. Manage Digital Advertising and Social Media
Leads can be increased through digital ads, targeted ads, and social media; using targeted ads and plugging into the right social media platforms helps. These sites are about connecting, making them useful platforms to engage. They can also utilize targeted ads, so when your new customers are scrolling through Facebook and the ads are relevant to their experience, it increases the likelihood they’ll click on the link.
Marketing agencies have the tools and knowledge to create and manage digital advertising that is relevant to both your business and your customer.
5. Oversee SEO and Pay-Per-Click
Search engine optimization (SEO) puts your webpage into the first search page of Google results by using keywords in your content. It improves the quantity of traffic to your website as well as the quality of traffic. It targets unpaid traffic and is a reliable way to generate leads. However, it requires an understanding of how to use SEO in order to make the most of it.
Pay-per-click (PPC) uses paid advertising on search engines, usually as a search ad or shopping ad. PPC also includes display ads, YouTube ads, Gmail ads, and other formats that allow you to click on ads either through search engines or online platforms. While SEO targets free clicks, PPC requires your company to pay every time someone clicks on an ad.
Both strategies are effective and have their advantages. They can both increase leads but have to be used correctly to maximize their potential. A skilled and knowledgeable marketing agency will know how to best use these tools to springboard your business into growth with more leads.
When choosing your San Diego advertising agencies, choose InnoVision. We are the antithesis of a traditional marketing agency and pride ourselves in unrivaled results. From ideation to implementation, our marketing strategies are innovative, consistent, and effective. Contact us today and get strategies that help your company reach its full potential.
