Don’t Skip These 7 Digital Marketing Techniques
Whether you are starting a new business or are well-established, digital marketing is pivotal for the success of your San Diego business. The right strategy grows your audience and helps you expand to new markets, but how do you know which techniques are most effective in taking your brand to the next level? How can you reach new audiences and foster brand loyalty?
In an age of constant advertising and media saturation, it’s essential to grab the attention of your audience so they don’t scroll past or click away to a competitor. Once you have their attention, how do you maintain it and turn prospects into lifelong customers?
Below are some top techniques that digital marketers in San Diego use to launch companies with a wave of success:
1. Search Engine Optimization (SEO)
Search engine optimization (SEO) is one of the key marketing strategies for increasing traffic to your website. Using keywords, SEO aims to organically improve your website’s standing in search results, therefore increasing website traffic. Most internet users don’t click on the second page of search engine results. In order to increase website traffic, it’s important to rank high in these search results, preferably in the top few. Since much of website traffic comes from organic searches through search engines, it’s important to optimize your website.
Effective SEO marketing generates more traffic. Aside from increased traffic, SEO improves the quality of traffic to your webpage. It’s not just about increasing traffic; it’s about targeting potential customers. SEO can help you reach your target audience, converting them into customers.
2. Social Media Marketing
Another effective form of unpaid, organic marketing is tapping into the world of social media marketing. As mentioned, in an age of media oversaturation, it’s important to capture the attention of your audience. Once you have their attention, it’s important to keep it. Connecting with your audience converts prospects to lifelong customers loyal to your brand. Often, loyal customers recommend your brand to others, providing free word-of-mouth advertising.
Use social media to connect with your audience and build relationships that foster brand loyalty. Post videos sharing work culture, brand vision and identity, the employees behind the brand, and entertaining videos that highlight your brand personality. Explore your many options for social media marketing and engage your audience.
3. Paid Advertising
On the other end of the spectrum, is paid advertising. Paid advertising, pay-per-click (PPC), or cost-per-clicks, charges the advertiser every time someone clicks on their ad. These paid ads are categorized as display ads or search ads.
Display ads appear before videos or as a banner alongside a website someone is visiting. Search ads appear above organic results when using search engines. Search ads don’t appear until someone searches for a particular product or service. The paid ad then shows products or services relevant to their search.
Paid advertising allows your company to reach your target audience. They are targetable, measurable, and relevant to what users are already searching for. Using keywords and search history, paid advertising effectively reaches the right audience. These potential customers are more likely to use your service or buy your product because they are already in the market and actively searching for what your company has to offer.
4. Video Marketing
People love watching videos, and in many different formats. Whether it’s a how-to video or a short entertaining reel, effective video marketing can get your brand noticed and keep people engaged. Post videos on your website or social media accounts.
In the world of advertising, video marketing is an effective method for improving your SEO by moving it to the first page of search results and increasing both your click-through and conversion rates. In short, videos increase brand exposure—how many people visit the link to your website and engage with your call to action? A call to action could be asking your audience to buy your product, enter a giveaway, or sign up for your email newsletter.
5. Email Newsletters
Once a potential customer clicks on your website, it’s important to incentivize signing up for your email list. Emails keep your audience engaged with updates on your latest products, special promos or sales, and general information about your business. Email newsletters use promotions and information to connect with your audience and increase conversions. Prospects convert to buyers, and one-time buyers become loyal, lifelong customers.
6. Website Optimization
A sometimes overlooked component in digital marketing strategies is optimizing your website. Website optimization focuses on improving your overall web performance so potential customers don’t click away. If you want to see a return on investment (ROI) from your marketing strategies, having an easy-to-use website can yield a better ROI. If you invest money on driving traffic to your website but your webpage is frustrating to use, people will click away, and you have effectively wasted your advertising budget.
Think of your website as the foundation of advertising. It should be well-organized, easy to use, and contain helpful information and a clear call to action. Improve your website speed and fix any issues or errors so apps run smoothly. Make sure to include website optimization for mobile devices. Keep in mind, design is also a part of the user experience. Better graphics and website design enhance a user’s experience and invite them to stick around and explore your website.
7. Digital Content
Digital content should be used alongside other marketing strategies to stand out from media clutter. Your brand’s reputation and what people are saying about it are important. Use digital content such as articles, blogs, or infographics. These should be easy to understand and answer people’s questions.
Content marketing is less about promotions or ads and more about nurturing leads with helpful information and answers. This builds relationships with prospects and increases brand authority so prospective customers choose your brand over the competition.
InnoVision is the trusted brand for effective digital marketing in San Diego. We work closely with our clients to create custom, innovative, and effective marketing strategies. We are a full-service marketing and digital advertising agency with years of experience and results you can count on. Contact us today, and we’ll help you creatively reach the modern consumer.
