How Do San Diego Ad Agencies Reach the Right Customers for Your Business?
Starting a business takes planning and dedication in order for your business to succeed. One of the most important steps in creating a business strategy for success is discovering who your target audience is and then marketing to your target audience in order to drive continued business and the growth of your customer base. Now that the majority of any business’s target audience spends a large portion of their time online in some capacity, ad agencies have also adjusted their marketing approach to accommodate the new digital age.
Hiring a digital ad agency can help boost your business’s visibility and growth in your target markets. Digital ad agencies use multiple tools and strategies that can help grow your business and get your business name in front of the right subset of people at the right time and place. For those located in and around California, San Diego ad agencies can help advertise your business to the correct target audience using the appropriate available digital outlets that will reach both your potential customers and ongoing customer base.
The experts at InnoVision list below how San Diego ad agencies can help businesses expand their client list and grow their sales through target marketing in the new digital age:
Finding Your Target Market
When starting a marketing campaign to get the word out about your business and the products or services you are offering, it can be wasteful to try and send your message out to the entire world. Not everyone may need the product or service that your business is offering, and spending money on pushing ads and tracking statistics on those individuals who have no interest in your business is throwing away good money that could be used on the customers who actually have a need for your product or service. This is where targeting the right audience comes into play.
Defining your target audience takes time and experimentation. For example, if you are starting up a plumbing business, you would want your ads to target those who are local to the area you are able to service. Advertising globally when it would cost more to travel to the customer across the globe than what you would earn for the service offered is foolish and wasteful of your money and time. This means you have defined one aspect of your target audience: they must be local to you.
You may also want to target homeowners or property owners, as renters do not typically pay for their own plumbing services since they don’t own the property. Now you have a second defined target audience: property owners. There are many ways to define a target audience. Some examples are income level, hobbies, age, gender, choice of career, whether they own pets or have children, marital status, and so forth. Your ad agency can help you define your target audience in order to hone your ad campaign and ensure your efforts and dollars are not wasted.
To analyze your business’s target audience, start by listing all of the characteristics of your current customer base. You can also write down all of the services and benefits of your services you offer to your customers and think about what type of customers would benefit from your business. Analyze your online data, such as who is visiting your website and who is following your social media pages. Consider researching your competition and see what services they offer and to whom.
Location-Based Marketing
Once you have a deeper understanding of who you are targeting as your customer base, you can then start an ad campaign that targets the specific subset or subsets of people who would find your products or services useful. Using location-based marketing is a great way to advertise to people at a convenient time based on their real-time location.
For example, a potential customer is a part of what you defined as your target audience. That customer may be driving by your new coffee shop on the way to work while listening to some music on their mobile phone. They get a notification on their phone that today your coffee shop has a deal: get a free muffin with a coffee purchase. The customer is hungry and decides to stop in and try your new coffee shop.
How did the customer get an ad for your coffee shop pushed to their cell phone at the exact time they were driving by? The use of location-based marketing allows various apps to determine the location of someone by way of Wi-Fi, Bluetooth, or cellular data, and then the app pushes location-based ads to users when they are near a business for their demographic. This targeted ad approach can be extremely useful, as the easier it is for a customer to try your product or service, the more likely they are to do so.
Search Engine Optimization
Now that we are in the digital age, most businesses have a website or online store to advertise on and to interact with their customers. Making sure your business website is user-friendly and easily navigable is very important to ensure customers actually use your website. However, there is no point in putting all of the work into a website if your potential customers never find it online when searching for your product or service.
To make your website more visible to potential customers, you want to increase your ranking when certain keywords are searched for in popular online search engines so that when those words are searched for, your website comes up closer to the top of the search results. This will increase the likelihood that the potential customer will click on your website link, thus increasing the potential for a sale.
Using analytic tools to determine what types of search words your potential customers are using when looking for similar products or services online can be extremely useful in figuring out what keywords to include on your website. Once you have a list of search words, try finding meaningful ways to incorporate those words on your website, such as through blog posts or an FAQ page.
If you would like help increasing your business’s customer base, contact the digital ad experts at InnoVision today. Our door is always open.
