Increase Brand Awareness With a Digital Marketing Strategy

Boosting brand awareness is at the top of every marketer’s wish list. The more recognizable your brand becomes, the more traffic your website receives, but spreading awareness about your brand takes some effort.

You need a robust brand awareness marketing strategy that ticks all the right boxes and increases the possibility of being noticed by the right audience. Often, brand marketers use digital marketing as a key tool to increase brand awareness. It involves the use of digital platforms including social media platforms to advertise a business. Apart from expanding your clientele base, digital marketing also allows you to personalize your offerings to promote customer loyalty.

Wondering how digital marketing helps in increasing your brand awareness efforts and what goes into crafting a solid strategy? Here’s what you need to know:

How Digital Marketing Supports Brand Awareness Initiatives

The chief benefit of turning to digital marketing for brand awareness is the reach it provides to your target audience. Instead of wasting efforts in launching a general campaign that targets everyone and looks for a prospect, you get access to tools to completely customize your marketing strategy for a boost in sales and brand awareness.

This element of personalization also helps to cement a stronger bond with your prospects. It makes your brand stand out from the rest of the market and increases brand loyalty. This, in turn, promotes brand awareness as loyal customers are more likely to refer your business to their friends and family members.

Additionally, when you employ digital marketing tools, you get access to a wider set of audience. Unlike traditional marketing initiatives, you can reach out to prospects around the clock, making an indelible impression. Over time, it provides a healthy boost to brand awareness and increases recall.

Top Ways to Finetune Your Digital Marketing Strategy for Increasing Brand Awareness

Here are some ways in which digital marketing initiatives can boost brand awareness:

Experiment With User-Generated Content

While creating content from scratch is imperative for most brands, brand awareness can also receive a solid boost from user-generated content.

User-generated content refers to the content that your customers share where the spotlight is on your brand. When you interact with your users, your brand recognition receives a boost. But the journey doesn’t end there—you can take it one step further by engaging with the content your users share. If used strategically, such content can be effective in steering a prospect in the right direction and converting them.

For instance, say you sell t-shirts made from organic cotton. You can ask your customers to share a photo of them wearing your t-shirt while using a unique hashtag, then give away prizes each month to one entry. All the photos shared can be used on your page to promote your product. The added benefit is the underlying message. It signals to both existing and prospective customers that a user’s contribution is valuable to your business.

Embrace Video Marketing

The power of video is undeniable, and there’s a reason why YouTube continues to be the most preferred search engine, only next to Google. Since the human attention span is shrinking by the minute, what you convey through a video is likely to have a deeper impact on your audience than forcing them to read through several paragraphs of text.

A great way to leverage digital marketing to increase brand awareness is to focus on video marketing. You can use videos in several ways. For example, you can start by launching video ads on social media platforms such as Instagram and Facebook. It can position your brand right in front of those who matter. You can also target specific demographics to target a particular set of audiences and make them aware of your business.

Another option is to upload videos on subject matters related to your brand to boost awareness and build organic reach. For instance, if your brand deals with making artisanal chocolates for vegans, you can create a series of videos on what goes behind making a bar of chocolate.

Try Out Gamification

Static content can be engaging, but it has a shelf life. You can’t rely on it alone if you want people to recognize your brand in an instant. Here’s where interactive and dynamic content can help. If you want your posts to stand out in the sea of posts crowding social media platforms, you can gamify the content.

You can upload a puzzle that, once solved, reveals certain unique characteristics about your product and differentiates it from its competitors. You can also have a series of puzzles that a user can solve and enter into a drawing to win a prize.

Bear in mind that the game element should be appropriately customized with relevant images of products to make a solid impression on the users.

Host Giveaways

Marketers swear by giveaways on social media, as they are incredibly effective when it comes to increasing engagement, boosting visibility, and generating awareness. Giveaways can target loyal customers and prospects alike, and you won’t have to do a lot to host one. Ask followers to like the social media post by the brand’s account, tag a friend in the comment section, and follow the account to enter a drawing to win a bunch of goodies from the brand.

The more interactions you gain on the post, the more likely it is to show up on the feed of non-followers, increasing your reach and visibility.

Brand awareness can make or break your business. Even if you offer the best product on the market, it is impossible to survive in the long run without directing your efforts toward increasing brand awareness.

If you are looking for a company that can help craft a customized brand awareness marketing strategy leveraging the power of digital marketing, consider working with InnoVision. We create cutting-edge marketing strategies keeping in mind the best practices that increase brand awareness.