An innovator in the marketing world, Ric Militi has worked with dozens of iconic global brands. Known for his direct approach, he has fearlessly embraced every aspect of the industry for over 38 years. Ric opened his own ad agency, The Ad Group in 1990 when he was in his early thirties. The agency specialized in entertainment marketing, and its clients included Universal CityWalk, Warner/Chappell Music, the Academy of Motion Picture Arts & Sciences, the Beverly Wilshire Hotel, the Peninsula Hotel of Beverly Hills, the city of Beverly Hills, and United Paramount Network, now the CW.
In 1994, Ric accepted an offer to merge The Ad Group into Eisaman, Johns and Laws, which at that time was the largest advertising agency based on the West Coast with offices in Los Angeles, Chicago and Houston and over 400 employees. Ric joined them as executive vice president and was eventually promoted to president. EJL specialized in brand advertising, where Ric gained tremendous hands-on experience and knowledge in the brand space, working with such global brands such as the Rio All-Suites Hotel & Casino, Pennzoil, Corona, Neutrogena, Kahlúa and Giorgio Perfume.
EJL was eventually sold and Ric formed RMO Marketing Agency in 2000 and maintained the Rio All-Suites Hotel & Casino as a client, along with the Aladdin Resort Casino, Merv Griffin Hotels and DreamWorks/SKG, to name a few. In 2004 while working as a brand consultant, Ric was recruited by the former owners of the Rio to create and manage an in-house advertising department for a then startup casino in San Diego – Valley View Casino.
Under Ric’s marketing guidance, the casino grew into one of the most reputable and successful Native American casino brands in the country. Armed with a unique understanding of casino marketing from both the in-house and agency sides, Ric felt he could take this perspective and open a new kind of marketing company – an “anti-agency®” – that could bring better results and service to all companies in need of assistance. With the tremendous support of Valley View Casino & Hotel, he was able to open InnoVision Marketing Group, retaining Valley View as his flagship client, in February of 2012. As CEO and creative director, Ric plays a strategic role in every single account, and today, InnoVision has grown to become one of the largest agencies in San Diego with over 40 clients across the nation.
Ric also presents to a wide array of businesses, lecturing on the value and parallels between corporate and personal brands, the elements of a brand and the process by which a brand experience is created. He has presented to major corporations including NBC, CBS, Fox Television, Valley View Casino & Hotel, Massage Envy, Swinerton Builders and multiple universities. Ric feels strongly about giving back to the community, so he also offers InnoVision’s marketing services pro bono to nonprofit organizations such as Fresh Start Surgical Gifts, a nonprofit that performs free reconstructive surgery for underprivileged children in need, as well as Susan G. Komen San Diego, aiming to save lives through research and education and investing in breakthrough research to prevent and cure breast cancer.