5 Tips for Using Company Branding in Your Social Media
What is branding, and why is it so important? Branding is a way of conveying important information about your San Diego company while also catching the attention of your target audience. The right branding gives potential customers a strong and striking perception of your company. It’s essentially a way of forming your company’s identity and showing that to the world.
In addition to having the right branding, you also need to know how to best use it with your company’s social media. Social media is one of the most powerful marketing tools out there. Read on to find some expert tips on how to use your San Diego company’s branding in your social media presence:
1. Create Your Branding Guidelines
Creating guidelines is a way to solidify the brand identity of your San Diego company. You don’t need to create an overly complicated guide. Just focus on three elements:
- Brand color
- Voice
- Values
Your signature brand colors are a way for customers to visualize and identify your brand. Your voice is how you communicate. Of course, different mediums would mean you can slightly alter this accordingly. Your voice on social media, for instance, may differ from your advertising emails. Your brand values are what you stand for. You can use your brand’s mission statement to help determine these.
Once you have an idea of your colors, voice, and values, it’ll be much easier to create your brand persona. This is an effective way of using branding in your social media.
2. Find Your Brand Voice for Your Social Media
If you already have an established voice in other marketing, you can expand and tailor that to the social media presence. This includes tailoring it to specific social media platforms.
At the end of the day, social media is a method of communication. Every time you post, you should be trying to get your unique voice across and connect with your audience.
One of the best methods for using your company’s branding voice in social media is to be relatable and approachable. As silly as it may sound, it helps to think of your brand’s presence as a person. Nowadays, customers are more drawn to brands that have a human persona.
3. Consistency Is Key
Once you figure out the voice and imaging of your branding, stick to it. This is a way of reinforcing your brand and keeping it in your target audience’s minds.
For your branding, it’s essential to keep the imaging and messaging consistent. This means elements like your brand color, images, font style, and name need to carry through your entire presence. Having these signature elements makes your branding recognizable and easier for customers to remember.
While you don’t want social media posts to be monotonous, you should have a regular posting frequency. This includes consistent timing of posts. Emphasize consistency, not constantly. You don’t want social media users to get sick of you, but having a method for your posts keeps your branding relevant.
One way to ensure consistency with posting is to create a schedule. You can also monitor which times lead to the most engagement and adjust the schedule accordingly.
4. Make Sure Your Content Is Engaging, Interesting, and Shareable
With social media, content sharing is the ideal way to spread the word about your company. Considering how many companies are on social media, you’ll have to make sure yours stands out. This means attention-grabbing images, captions, and so forth.
Keeping your posts interesting, helpful, and share-worthy means more repeat customers and page visitors. When your brand gets a reputation for providing good content, it’ll really boost your profile.
It’s also important to make your branding memorable. You don’t want to get your target customer’s attention only to quickly lose it. Instead, you want to have a lasting, lingering impact. This is another area where being consistent helps. It keeps your content at the top of the feed and allows people to associate certain images, colors, and words with your brand.
Making popular posts will also show you what your customer base positively responds to. Stay on top of certain trends, and if a relevant news story connects with your company, you can use that to your advantage.
5. Monitor, Track, and Analyze the Results
You can measure your success by looking at reach, engagement, brand mentions, and uses of your hashtags. Through this data, you’ll see what type of posts actually connect with your intended audience. Another benefit of monitoring is that you’ll be aware of areas where there’s room for improvement.
This is an area where it helps to work with a branding company in San Diego. They’ll have the methods and tools to monitor and analyze the data and metrics. A branding company will know how to use data to get your social media in front of your target customers.
Working with a branding company in San Diego can also help you define and achieve your goals. What do you ultimately hope to gain from a successful social media campaign? Once you figure that out, you’ll work together to create a step-by-step guide and plan.
Branding and social media are two of the most important tools to market your company. So, if you follow the above tips to use both effectively, you’ll reap the benefits.
For the best and biggest branding company in San Diego, look no further than InnoVison. As the area’s largest advertising agency, you can trust that we’re the experts at social media marketing. We’ll apply our experience and expertise and work with you to effectively build the best online presence and persona for your brand. You can find more information on branding on our website. You’ll also find expansive portfolios, where you can see examples of our previous work. Interested in learning more? Don’t hesitate to contact us and schedule a visit.
