Is Your Digital Marketing Strategy Successful?

There is no doubt that, in this age, implementing a digital marketing strategy for your business is non-negotiable. Even if you have a brick-and-mortar presence, creating a digital marketing plan by enlisting digital marketing strategy services can give you a much-needed boost. But how do you assess whether your marketing strategy is working as expected and getting you the results you want?

Here’s what you should keep an eye on when using digital marketing strategy services to make sure your efforts are successful:

Track Your Campaign Goals

A surefire way of testing whether your digital marketing strategy is hitting the bull’s eye is evaluating whether your campaign goals are fulfilled. Make sure that you are setting the correct campaign goals. Have you noticed a change in the sales metrics? Are you receiving better engagement? Are you getting better at communicating with your audience?

Your campaign goals can go a long way in shedding light on what is working and what’s not. Spend time deciding what your goals are, as they make it easier to measure how successful your campaigns are.

Check Whether Your Site Traffic Is Coming From Social Media

Social media is an important source of traffic generation, so it should play a key role in monitoring the performance of your digital marketing campaigns. You’d like to know what percentage of the total traffic that your website receives comes from social media, and the goal should be that social media channels send top-of-the-funnel customers your way by boosting web traffic.

To do that, you’ll need to employ relevant analytic tools to tell you what percentage of your audience comes from social media and compare it with the traffic you receive from other channels. You want the tools in place to find out what proportion of visitors to your site came from social media, as opposed to other online channels. For example, your Google Analytics account can throw light on the traffic sources for a particular page on your website.

If your social media efforts are successful, you are likely to have a larger funnel of prospects. It also means that your digital marketing messaging is striking the right chord with the target audience, encouraging them to check out your website.

Examine What Your Audience Does Once They Arrive at Your Website

Your website metrics provide a minefield of information to help you assess the success of your digital marketing strategy. A critical thing to pay attention to is how the visitors interact with your website once they arrive. Look out for the point at which they exit the website and follow the navigation route of a typical prospect.

You can use a heatmap tool to understand whether the audience is interacting with relevant content on your website and following the CTAs. Such a tool provides a snapshot of how an individual behaves with a particular product page or your website in general.

You can also find out whether they are experiencing issues when browsing the website using different devices. Data collected from various business-critical pages can tell you whether it is time to tweak your digital marketing strategy to improve the user experience.

How Is the SEO Performance?

SEO is another vital aspect of setting up a digital marketing campaign. The goal of SEO marketing is to measure how many keywords your website is optimizing to make it to the top of search engine results. How many words you want to rank for and how many you do rank for also helps you gauge whether your digital marketing efforts need a boost.

For example, if you optimize your website for 200 words, but only 30 make it into the top 10 search engine results (the first page), it’s time to take another look at your strategy. You can only be sure that the marketing strategy is working as expected and increasing the size of the top end of the funnel when your business is ranking for all relevant keywords you are targeting.

Is Your Web Traffic Generating Any Value for You?

Getting traffic to your website isn’t the only goal of a digital marketing strategy. What customers do once they land on the website is equally important. After all, the ultimate goal is to convert a casual browser into a paying customer.

The best way to check whether your digital marketing efforts are going in the right direction is to check your conversions. You can further break it down to check whether customers are converting more through your mobile app or website or if running ads on various platforms is pushing up your conversion rate.

What To Do If Your Digital Marketing Strategy Isn’t Working?

Even the most well-crafted digital marketing strategy may fail to deliver the desired results, leaving you at your wit’s end. Especially if the strategy doesn’t keep up with the ever-changing marketing landscape and customer expectations.

Does it sound familiar? Are you noticing returns pale in comparison to the efforts you are putting toward your digital marketing campaign through social media marketing, ads, and so on? Are you not getting any results even after months and strategy changes don’t make a difference either?

If you feel that your digital marketing performance reports are disheartening, it is time to reboot your strategy. If it is costing you more to keep your campaign up and running compared to the sales you are registering, hit the reset button and take a fresh look at your plan. Don’t waste your time reshuffling elements without taking a closer look at why your digital marketing plan isn’t working.

This is your sign to get in touch with InnoVision. Our marketing geniuses are known for delivering cutting-edge digital marketing strategy services that take into account the best marketing practices and industry standards. We can reshape your existing strategy and lay a strong foundation to ensure it delivers as expected. Our advice is always backed by insightful data to help your marketing efforts scale.

Reach out to InnoVision and let us show you how we can help your business ace digital marketing.