Innovative Tips for the Visionary in You:
The Key to Great SEO

No matter what your company has to offer, your website and organization will benefit from you being conscious of SEO.

SEO, or Search Engine Optimization, aims to bring organic traffic to your site by using specific keywords that will encourage search engines to see your site as a relevant, reliable source. In doing this, search engines will then prioritize your site and help to bring in consumers. This means it is important to not only be critical of your site’s aesthetic, but to also dig deeper into what you are saying and how.

Why bother, you ask? It’s simple: it doesn’t matter how informative and helpful your site is if no one sees it. Check out our video with Mikey, our senior web developer here at InnoVision Marketing Group, to find out more.

Some things you want to focus on with SEO are:

  1. Make sure your keywords are right
  2. Make sure everything is set up correctly in the code
  3. You want to keep up to date with what consumers are searching for

So once we have a list of efficient keywords, we start plugging them into key places in the code on the website. That way, it helps search engines find the content based on the keywords. Search engines don’t see websites like we do. They don’t see images, they don’t see design or anything. All it sees is data, so if that data part of your website doesn’t have those keywords, then the search engines won’t know what’s on there. Call us to find out more about it! [laughs] My name is Mikey, I’m a senior web developer at InnoVision Marketing Group.

Contact us to learn how InnoVision can boost your SEO.

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