What Does a Marketing Group Do?
Marketing can be a broad term. Because of this, there may be some confusion about what a marketing group can actually do for you. You may not think that your business needs an external San Diego marketing group, but investing in one can up your sales, introduce you to new clients, and much more.
It’s important to understand what a marketing group can do for you and your business so you get the most out of working with one. It’s probably much more than you realize. Here’s what a San Diego marketing group like InnoVision can offer your business:
Print Ads
There is a focus on digital marketing in today’s day and age, but that doesn’t mean that traditional means of advertising should be entirely forgotten. To make sure that your business has the most effective print ad possible, a marketing group can take care of conceptualization, development, creation, and even production.
Services vary anywhere from a small graphic design job to bigger jobs such as billboards and interior designs. This can include mail and magazine ads, too. Additionally, as we have an extensive network of partners and associations, we can help make sure your ad gets strategically placed where it will get the most eyes from your target audience.
Web Design & Development
You know how they say, “Don’t judge a book by its cover”? Unfortunately, that isn’t always the reality in digital marketing. Someone coming to your website will judge your website by how it looks and its functionality. Because of this, it’s vital to your business to make sure you have a current, working, and attractive website that’s fit for both desktop/laptop and for mobile.
A marketing group will handle everything on the backend to make sure of this, such as writing, coding, markup, e-commerce, and more. They also are experts in common website platforms and CRM tools, meaning your team won’t have to learn something new.
Strategic Media Buying
Have you heard the phrase, “You have to spend money to make money”? That does apply to marketing and sales. Strategic media buying will allow your ad to be seen by your target audience much more than if there wasn’t any money behind it. This can be overwhelming to figure out, so that’s why utilizing a marketing group for this is a great idea.
A San Diego marketing group can handle the placement of where the ad goes, ensuring that it gets in front of your target audience. They know the correct rates and how much such a placement should cost, which guarantees you won’t be ripped off and that you’re getting the highest ROI on your money possible. Additionally, as we mentioned above, thanks to our extensive partnerships and associations, we can make sure your business has prime real estate.
Video Production
We know how popular videos are getting—just look at how TikTok and Instagram Reels have taken off. There are a lot of people who prefer to watch videos rather than read a blog or any sort of text. Plus, utilizing videos in your digital marketing campaign can better show off what your company does, as it evokes a more human touch than print does.
A marketing group is able to handle video projects of all sizes, from small one-off short videos to full-scale ones. Additionally, most marketing groups like ours should also be able to handle all facets of video production, including concept, script, production, filming, and post-production editing. They will be able to add animations to the video or create any graphics associated with the video, as might be used to promote on social media.
Digital Advertising
When it comes to digital advertising, this can be broad, as it all varies on the business and its needs. That’s why using a marketing group will make things easier for your business. They are able to create a customized solution and can provide guidance on all campaigns.
A marketing group can manage and oversee all facets of digital advertising including social media marketing, targeted ads, SEO, and so on. We also will have the data that we will provide, showing you how your digital advertising efforts are paying off.
Graphic Design
If you’ve been online, you’ve seen a graphic. Just like you want your website to catch the eye of potential customers, you need graphics that will do the same. If someone finds a graphic interesting or appealing, there’s a greater chance they’ll click on it and visit your website or call the number on the graphic. You need something enticing, and that’s where a marketing group comes in as they’ll come up with the concept for the graphic, develop it, produce it, and place it.
Public Relations
You may think you need a separate public relations firm, but some marketing groups do include this as a service—InnoVision does. Digital content has become a common way for news and PR to get done, and that is only escalating. A marketing group can help you build your public relations plan and help you develop content that’s centralized around that. This also will help further your message and your brand, leading to more people talking about your business the way that you want them to be talking about it.
As you can see, there is so much that a marketing group can do for your business, both online and offline. This is just a glimpse at some of the services many of them offer, and they’re all services that we offer at InnoVision. If you are still hesitant about hiring a San Diego marketing group, as you’re not on the West Coast, we’re here to reassure you—we work with clients all across the country. Reach out to us if you are looking to take your marketing to the next level. We can help your business reach, and surpass its full potential.
