You’re probably aware that to succeed in today’s business world, digital marketing is an absolute must for any business of any size. Of course, digital marketing can mean a lot of different things. It refers to any marketing that occurs online. This can be social media, email mailing lists, search engine optimization (SEO), and everything in between. It’s an extremely broad category, and it’s important to understand every facet of it to have a thriving online presence.
Geofarming is a viable digital strategy involving the distribution of digital ads to consumers who have been in a designated geofenced area sometime after they have left that location. Targeting consumers based on where they’ve been can be used to attract consumers, improve sales, and reap better returns on investments.
You may have asked yourself, “Why have a Facebook business page?” What’s the real importance there? Well, in short, your digital presence is arguably more important now than ever. As more people are working remotely or doing hybrid work, people are online more and relying on information they find on the internet. Because of this, it’s vital you maximize your digital presence.
Looking for an advertising agency that matches your vision—and your budget—can be difficult. You may not know what you’re looking for or where to even start finding an agency. Fear not. Here are the top ways you can choose the best advertising agency for your business so that your company can reach its full potential.
With so many people spending most of their time online, it makes sense that digital advertising is now an essential time and money investment for companies. Digital advertising has become increasingly more complicated compared to the earlier days of the internet. With so many avenues to choose from, it’s hard to know which digital channels will best suit your company’s needs. Having a website and buying banner ads is just not enough to grow your business anymore.
Improving the branding of your business is closely linked to its success. Good branding makes it easily identifiable, giving you an edge over your competitors and a compelling reason for your customers to keep coming back to you. In fact, developing strong brand equity requires a thorough branding exercise so that you can narrate a compelling story about who you are and what makes your business unique.
Whether you’re selling consumer basics or high-end services, every business wants to stand out from the crowd. Your company’s visual representation—whether it’s on social media, in print, or on something as basic as a business card—needs to make a memorable first impression. No matter what line of business you’re in, eye-catching and creative graphic design and marketing can add value to your enterprise.
Practicing powerful search engine optimization (SEO) comes with various layers. It’s often complicated to set priorities. But fret not! This comprehensive guide outlines the major components of SEO, with everything from keywords and terms that generate qualified traffic to link building and viable marketing strategies for your site. Most importantly, we look at some practices that can set you on the right path to becoming a savvy SEO leader.
The ways of marketing are constantly changing, predominantly due to the many advancements in technology that are occurring. In the past, we all had to watch the same limited television shows on the same limited cable TV channels during scheduled times. Now, we can watch our favorite shows at any time of the day or night, thanks to OTT.
By now all COVID-19 messaging should be abandoned. People will not want or need you to remind them of the darkest period in the modern world. You should have a robust and strategic marketing plan that plays well into the new post COVID-19 normal.
