What Is Paid Video Marketing?

Using video content to promote your business is an effective way to get noticed by prospective customers. Aside from sharing videos on social media platforms and waiting for them to grab the attention of the target audience organically, you could also consider running paid video marketing campaigns. Paid videos can be particularly helpful for targeting niche demographics and reaching a global audience.

Are you on the fence about opting for paid video marketing services in San Diego for your business? Read on to learn why paid video marketing can make a difference to your bottom line and why you should consider getting a professional video agency for the job.

Paid Video Marketing – What Does It Mean and Why Is It Important?

Paid video marketing refers to a marketing tactic of placing videos on different digital and social platforms that target a specific demographic. Businesses pay for sponsored posts or video ads to show up in certain spaces to convert prospects to paying customers.

For instance, running a commercial on TV during a football match and launching a video ad campaign on Facebook or Twitter are examples of paid video marketing efforts.

Paid video marketing is more effective at grabbing the attention of your ideal customer, as you can run campaigns on a platform of your choice with specific messaging. Want your content to be noticed by vegans in the age group of 25 to 30 living in North America? Want CMOs to take note of your AI-powered writing platform? You can tweak paid video marketing campaigns to make them laser-focused.

Given that audiences spend nearly 19 hours every week consuming video content, leveraging video marketing is one of the best ways to boost awareness about your product or service and increase engagement. In fact, compared to text-heavy advertising, videos also fare much better at fostering a deeper bond between the product and the consumer.

Why Choose a Professional Video Marketing Company for Paid Marketing?

Like all paid media approaches, your paid video marketing campaign can only succeed when the end product is high quality and properly optimized for the target platform. Here are some key reasons for partnering with a professional video marketing agency to achieve results suited to your needs:

Your Campaign Is Launched on Proper Marketing Channels

The platforms where you launch your paid video marketing campaign directly impact the outcome, but not all platforms are created equal. Depending on the stage of a buyer’s journey, one platform may fare better over the rest.

A video marketing agency knows exactly where you should focus your marketing efforts. Thanks to their in-depth understanding of the industry, they can accurately identify which platforms work best for the type of audience you are targeting

You Get Access to Studio-Quality Videos That Boost Your Brand

High-quality video content creation isn’t easy. While you may have the latest smartphone at your disposal for filming and editing a video, it is often not enough.

You want your videos to capture your audience’s attention instantly. That means you need access to an experienced team of professionals who understand the art of capturing your business in the best way and showcasing it through your marketing videos. A professional video marketing company has a team of professionals with a thorough knowledge of all aspects of video production. This includes:

• Pre-production: creating a list of shots, script-writing, storyboarding, etc.
• Filming: Choosing the right camera equipment, setting up lights and audio, and capturing footage as per the list of shots
• Editing: Editing raw footage, adding effects, and making light and color corrections to create an effective video
• Post-production: Launching and monitoring the video marketing campaign.

Your Marketing Strategy Benefits From a Fresh Perspective

A video marketing agency looks at your business objectively. Since they have experience working with businesses in different industry verticals, they can offer fresh ideas and approaches to try out. They can identify where you need to ramp up the efforts to get your marketing plan to the next level.

You Can Track the Results

Partnering with a video marketing agency means you no longer have to shoot in the dark and wonder whether your efforts are generating results. The agency can track different metrics and analyze the data to help you understand the true impact of your video marketing efforts. You’ll know what type of video assets perform well and what doesn’t appeal to your audience.

It Is Cost and Time Effective

Shooting and editing videos on your own and running paid campaigns costs you time and money. It can pinch even more when you have limited resources and an in-house team that’s not very well-versed in the nitty-gritty of video production. After all, a subscription to video editing tools is costly, and there is a steep learning curve before you can produce high-quality videos.

Outsourcing the work to a video marketing agency is cost- and time-efficient. They can start the work as soon as you sign on as a client and get their team to handle the different deliverables. They also have all the necessary tools to help them create the videos. The time and money you save can be diverted towards other critical business areas.

Looking to Start a Paid Video Marketing Campaign?

Paid video marketing is a powerful and engaging way to connect with your audience. You can continuously place valuable content in front of fresh eyes across different networks, but hiring a video marketing company is not a decision to be taken without consideration.

If you want to experience all the benefits listed above, you need to pick an agency that can deliver as promised. At InnoVision, we are passionate about bringing our client’s stories to life through video. We create strong video marketing campaigns to achieve the best results for our clients. So if you are looking for video marketing services in San Diego, connect with us. We would love to help build your business to the next level.